Promoting active mobility behavior by addressing information target groups: The case of Austria

Markvica, Karin; Millonig, Alexandra; Haufe, Nadine; Leodolter, Maximilian

doi:10.1016/j.jtrangeo.2020.102664

Cited by 35 publications

(15 citation statements)

References 20 publications

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“…Users in the public transit market were not homogenous, which means they consisted of different groups in the light of various characteristics. In this context, four basic classes of variables were typically used to identify the user segmentation [33], including socioeconomic and sociodemographic variables, spatial variables, behaviour-based variables, and attitudinal variables.…”

Section: Research On User Segmentationmentioning

confidence: 99%

Improving the Service Quality of Public Transit with Exclusive Bus Lanes: A Perspective from Passenger Satisfaction

Yang

2021

Journal of Advanced Transportation

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Exclusive bus lanes have been widely regarded as an effective way to promote bus priority and improve the service quality, while they have not attracted more passengers to travel by bus in China. Also, more attention is usually paid to the infrastructure and facilities of exclusive bus lanes, but not much attention is paid to the passenger satisfaction of public transit with them. Therefore, this paper studies how to improve the service quality of public transit with exclusive bus lanes from a perspective of passenger satisfaction. A Structural Equation Model (SEM) was developed to investigate the mechanism of relationships between passenger satisfaction and the factors influencing the service quality of public transit with exclusive bus lanes. A total of 2087 respondents from Shanghai, China, participated in this study. Also, a comparison model of different groups using public transit including captive riders, choice riders, and captive by choice riders was established. Results show that passengers were dissatisfied with the current service of public transit with bus lanes, while they would prefer to take buses in the near future. In addition, travel environment, facilities, and convenience, rather than operational efficiency, had significant effects on passenger satisfaction. Through the comparison model, it was found that choice and captive by choice users might prefer public transit with bus lanes and captive users might be unable to bear the financial burden of private motorized travel. “Crowdedness in the buses on bus lanes during peak hours” especially for choice riders and “driving stability” especially for captive riders were the improvement direction for attracting more passengers to travel by bus. The results and the proposed policies of this study can benefit for the planning and operations of exclusive bus lanes in Shanghai and other similar cities around the world.

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Section: Research On User Segmentationmentioning

confidence: 99%

Improving the Service Quality of Public Transit with Exclusive Bus Lanes: A Perspective from Passenger Satisfaction

Yang

2021

Journal of Advanced Transportation

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“…The attractiveness of railway sidings could be increased by information campaigns or subsidies to make the investment cheaper. At the same time, it has to be taken into account that information campaigns in transport often reach persons which are open to change and not necessarily everyone [83]. Furthermore, companies are often close to each other, e.g., in industrial sites, and they could therefore share a railway siding and split the costs.…”

Section: Measures To Eliminate Behavioural Biasesmentioning

confidence: 99%

Behavioural Biases Distorting the Demand for Environmentally Friendly Freight Transport Modes: An Overview and Potential Measures

et al. 2021

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A basic assumption of many scientific theories on the topic of decision making is rational behaviour. However, previous authors assume the existence of behavioural biases in freight transport which impede rational decision making. Hardly any research exists on behavioural biases in freight transport. To address this gap, we carry out a systematic literature review on the influencing factors of freight mode choice and provide empirical evidence for the occurrence of behavioural biases in the logistics sector. Fifteen logistics service providers and six shippers are involved in interviews and a focus group to understand their mode choice process and derive information on the existence of behavioural biases. Several biases showed to exist in the practical decision-making process. For example, decision makers tend to avoid complex options (principle of least effort), they stick to already tried and tested options (status quo bias, zero-risk bias) and they tend to make decisions based on immediate and easily accessible information (availability bias). These biases distort the demand for sustainable freight transport. We therefore conclude with several motivational, cognitive and technological debiasing strategies to reduce the negative impact of behavioural biases in freight transport.

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“…Haustein and Hunecke (2013), Prillwitz and Barr (2011) or Krizek and Waddell (2002). Markvica et al (2020) describe six different types based on the level of willingness of people to change their habits and arguments motivating them (e.g. rationality, sustainability, health, fun) as well as preferred information channels.…”

Section: Walking Drivers and Behaviour Change Strategiesmentioning

confidence: 99%

“…Table 2: Key characteristics and motives of pedestrians (based on Millonig, 2014;Markvica et al, 2020).…”

Section: Taking the Next Steps On The Way To Increase Walkingmentioning

confidence: 99%

What Drives Us to Walk: Understanding Components and Processes of Behaviour Change Towards Active Mobility

Millonig

2021

Active Travel Studies

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Walking is widely promoted as a healthy and sustainable way to get around. Still, although the benefits of walking are undisputed, it is equally known that most people walk much less than they could and should do. This article explores this discrepancy from the angle of human behaviour change processes and applies a theoretically grounded systematics for identifying the most important barriers against walking. This is followed by a description of behaviour types and related behaviour change motives to inspire strategies and arguments to address different types of target groups. The proposed framework can support the selection of measures and strategies to increase walking in different environments and addressing specific social groups.

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Promoting active mobility behavior by addressing information target groups: The case of Austria

Cited by 35 publications

References 20 publications

Improving the Service Quality of Public Transit with Exclusive Bus Lanes: A Perspective from Passenger Satisfaction

Improving the Service Quality of Public Transit with Exclusive Bus Lanes: A Perspective from Passenger Satisfaction

Behavioural Biases Distorting the Demand for Environmentally Friendly Freight Transport Modes: An Overview and Potential Measures

What Drives Us to Walk: Understanding Components and Processes of Behaviour Change Towards Active Mobility

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