2024
DOI: 10.1108/jsma-01-2024-0010
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Promoting BMI through organizational culture: the mediating role of strategic flexibility

Dimitrios Kafetzopoulos,
Katerina Gotzamani,
Fotios Vouzas

Abstract: PurposeThe main purpose of this study is to investigate the role of organizational culture in creating a supportive environment for business model innovation (BMI) by focusing on the mediating role of strategic flexibility and the moderating effect of technological capability.Design/methodology/approachTo achieve this objective an empirical survey was conducted among 379 participant firms in Greece. CFA and finally hierarchical regression analysis were performed to validate the data and examine the hypothesize… Show more

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