Promoting Favela Storytelling in the Tourist Visitation: An Exploratory Study

This study aims to understand some of the main trends in tourist segmentation in the (northern) Portuguese context, with an emphasis on industrial and literary tourism. The research study brings together a proposed conceptual model to understand some of the main determinants of tourist demand in niche tourism environments and their behavioral intentions (i.e., satisfaction and loyalty). Also, industrial tourism is tourism in which the desired destination includes industrial sites peculiar to a particular location. The concept is not new, as it includes wine tours in France. The present study represents an important contribution in relation to the management of tourist destinations and the development of the relationship with the consumer. This manuscript is an aid to marketing and management in specific contexts of literary and industrial tourism (e.g., Vila Nova de Famalicão, Portugal). The present study has as its main limitation its embryonic stage, not including collection of primary data or development of an empirical study.

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Rural Tourism and Wine Experience

Machado,

Sousa,

de Oliveira

et al. 2024

Advances in Marketing, Customer Relationship Management, and E-Services

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This study aims to understand some of the main trends in rural tourism and wine sensorial experience. The research study brings together a proposed conceptual model to understand some of the main determinants of rural tourism demand and wine tourism experience. The rural tourism product is a complex reality where there are numerous demographic and functional variants that contribute to its definition and that result in various types of accommodation and experiences. In specific, wine tourism as the intersection between tourist and winemaking activities has been a much explored theme, nationally and internationally, by the scientific community, which has boosted scientific investigation about this issue. The present study represents an important contribution in relation to the rural management of tourist destinations and the development of the relationship with the consumer. From an interdisciplinary perspective, the manuscript presents preliminary insights for rural tourism, but particularly in the context of winemaking experience.

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Promoting Favela Storytelling in the Tourist Visitation: An Exploratory Study

Cited by 4 publications

References 20 publications

The Construction of the Brand Narrative Through the Creation of Corporate Museums

The Construction of the Brand Narrative Through the Creation of Corporate Museums

Industrial Tourism and Literary Tourism

Rural Tourism and Wine Experience

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