Promoting healthy foods in the new digital era on Instagram: an experimental study on the effect of a popular real versus fictitious fit influencer on brand attitude and purchase intentions

Folkvord, Frans; Roes, Elze; Bevelander, Kirsten E.

doi:10.1186/s12889-020-09779-y

Cited by 75 publications

(46 citation statements)

References 50 publications

(66 reference statements)

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“…The general public are continuously exposed to a breadth of health information through social media [ 1 ]. Over a third of world’s population use social media (38%), and usage rates are high (two-thirds or more) across many advanced, emerging and developing economies (e.g.…”

Section: Introductionmentioning

confidence: 99%

“…Through sites such as Facebook, YouTube or Instagram, a range of information related to health conditions and lifestyles is shared by the general public, professionals, influencers and/or accredited organisations [ 5 , 6 ], and in areas such as physical activity and diet [ 1 , 6 , 7 ]. Various formats are used (memes, images, videos or text), and the interactive characteristics of social media provide opportunities to generate, comment, and/or like social media content related to health [ 1 , 5 , 8 , 9 ], thereby permitting the creation and mobilization of diverse health information to vast audiences [ 6 , 7 ]. Through social media, health information has thus become more available, shared and tailored [ 5 ], and many adults are reported to be turning to social media as a main source of health information instead of more traditional sources, such as interactions with qualified professionals in face-to-face formats [ 6 , 10 ].…”

Section: Introductionmentioning

confidence: 99%

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Social media use informing behaviours related to physical activity, diet and quality of life during COVID-19: a mixed methods study

et al. 2021

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Background This mixed methods study explored how social media use informed physical activity and diet-related behaviours, and self-perceived Quality of Life (QoL) during COVID-19, and assessed the contextual factors that drive social media use for health-related behaviour change in diverse groups. During the COVID-19 lockdown periods there were reported changes to social media use and health behaviours, and this gave an opportunity to investigate potential relationships. Methods An explanatory sequential research design of two parts was used: (1) An online survey that assessed social media use in relation to physical activity levels, diet quality and QoL (n = 786; Mage 45.1 ± 19.1 (range 16–88) years; Female =69%); (2) 20 purposive focus groups (n = 69; Mage = 52.88 ± 18.45 years, Female n = 68%) to understand the contextual factors that drive social media use for health-related behaviour change. Descriptive and thematic analysis were conducted. Results Participants in this study reported that social media facilitated the self-management of behaviours related to physical activity, diet and QoL, through access to information to inform workouts and dietary quality, and the opportunities for interaction with peers, family members and within social groups. Contextual factors including work, home and lifestyle arrangements, pre-existing health-related knowledge and behaviours, and the perceived value of social media for health influenced the relationship between social media use and self-reported outcomes. Social media influencers, peers/family members, and official organisations influenced the application of health-related information accessed via social media. Conclusions The evidence shows that participants were critical users of social media and were able to use social media to derive benefit for their health and wellbeing. Detailed guidance for those who use social media, as well as those who recommend and endorse social media content is required to maximise the potential of social media to support health behaviours. Future public health strategies and social media interventions should acknowledge diversity in contextual factors driving social media use for health behaviour change.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Social media use informing behaviours related to physical activity, diet and quality of life during COVID-19: a mixed methods study

et al. 2021

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“…For instance, they need to be able to raise feelings of accessibility and a “warm personal relationship” [ 49 ] (p. 5). Additionally, the ability to establish and maintain a trusting relationship seems to be of crucial importance [ 51 ], which can enable and be enabled through interpersonal contacts [ 52 ]. Correspondingly, personal closeness (family, close friends) and trust in the counterparts’ competence in food matters (schools, teachers, doctors) play a key role in developing food preferences and choice [ 35 , 53 ].…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Central Persons in Sustainable (Food) Consumption

Zorell

2022

IJERPH

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What people eat has become a highly political issue, closely intertwined with public health, environmental concerns, and climate change. Individuals’ consumption decisions tend to be greatly influenced by the people that surround them, and this seems to be especially true when it comes to food. In recent years, alongside close contacts, such as family and friends, a myriad of social influencers have appeared on the screens, sharing opinions on what (not) to eat. Presenting results from a youth survey conducted in Sweden in 2019 (N = 443), this paper shows that social media have become the primary source of information about food and eating for youths, followed by schools and families. However, primary sources of influence continue to be parents and the family at large. Furthermore, the study shows that it is possible to identify ‘central persons’, i.e., relatively clear-cut groups of people whose food choices—measured as tendency to eat climate friendly—is mirrored by the youths, both in their everyday food preferences and in their broader political awareness as expressed through political consumerism. A conclusion from this is that certain people can be particularly successful at inspiring larger numbers of other people to engage with healthier and environmentally friendlier (food) consumption in a society.

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“…Some research has already determined that it would be interesting to include social influencers in health campaigns to reach the maximum number of people [ 23 ]. There are already groups that use social media as the primary source of health information instead of traditional sources, such as health professionals [ 24 , 25 ].…”

Section: Introductionmentioning

confidence: 99%

An Instagram Hashtag Fostering Science Education of Vulnerable Groups during the Pandemic

Puigvert

Villarejo-Carballido

Gairal‐Casadó

et al. 2022

IJERPH

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Scientific literature presents young people as a vulnerable group at risk of poverty and social exclusion. One of the elements that have the most significant impact on reducing their vulnerability is promoting education. Little is known about how social networks can promote the education of young people. To address this, the present study aims to analyse how social networks, specifically Instagram, which is one of the most used by young people, has promoted, among other aspects, the scientific education of young people during the COVID-19 pandemic. This study analyses 5000 education-related Instagram posts made during the COVID-19 pandemic (March 2021) European research project ALLINTERACT. We have analysed those posts that show, on the one hand, how citizens benefit from scientific research and, on the other hand, citizens’ awareness of the impact of scientific research. Through the analysis of the posts, it has been observed how Instagram has been a social network that has provided information and scientific advances in various branches of knowledge, created knowledge networks, and provided a channel for information about the pandemic. Through the analysis of the 5000 posts, it is evident how Instagram has provided spaces for scientific learning, fostering access to scientific education for young people.

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Promoting healthy foods in the new digital era on Instagram: an experimental study on the effect of a popular real versus fictitious fit influencer on brand attitude and purchase intentions

Cited by 75 publications

References 50 publications

Social media use informing behaviours related to physical activity, diet and quality of life during COVID-19: a mixed methods study

Social media use informing behaviours related to physical activity, diet and quality of life during COVID-19: a mixed methods study

Central Persons in Sustainable (Food) Consumption

An Instagram Hashtag Fostering Science Education of Vulnerable Groups during the Pandemic

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