“…Jucker (p. 1) wonders whether the stereotypical obsession of the British with nonimposition is, indeed, characteristic of that variety of English and, if so, how far back its roots go. Studies conducted by Culpeper & Archer (2008), Demmen (2011), andShvanyukova (2019) point to the rise of non-imposition politeness in the 19th century and a probable increase therein after 1900(p. 164, after Culpeper & Demmen 2011. Culpeper & Demmen (2011: 51) regard that shift towards tentativeness and deference as stemming from the emergence of individualism, an ideology which prioritised the self and the worth of an individual.…”