Promoting radical innovation through end-user computing satisfaction

Domínguez-Escrig, Emilio; Broch, Francisco Fermín Mallén; Alcamí, Rafael Lapiedra; Chiva, Ricardo

doi:10.1108/imds-06-2017-0256

Cited by 16 publications

(13 citation statements)

References 75 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Moreover, it is apparent that marketing and sales managers do not always keep up with their digitally empowered customers (Day, 2011). However, the use of IT tools and the flexibilities in IT infrastructures are factors contributing to customer interactions and business success in terms of creating and capturing value by managers (Drnevich and Croson, 2013; Benitez et al , 2018; Domínguez-Escrig et al , 2018). Furthermore, IT is observed to not only advance marketing tools but also marketing methods by creating new enabling technologies.…”

Section: Introductionmentioning

confidence: 99%

“…Intensified competition, opportunities and changing customer purchasing behavior (Ianenko et al , 2019) have increased the need for academic attention. Recently, researchers have shown a growing interest in the alignment of the IT function (Ricciardi et al , 2017; Domínguez-Escrig et al , 2018) and its strategy (Coltman et al , 2015; Gerow et al , 2014; Bharadwaj et al , 2013) within the organization but have rarely focused on marketing functions. Some scholars underline the demand for a more innovative marketing department (Verhoef and Leeflang, 2010) and reduced innovation barriers (Maldonado-Guzmán et al , 2017); also, there is ample research about the relationship between marketing and other major functions besides IT (Dewsnap and Jobber, 2000).…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Information technology and marketing: an important partnership for decades

Graesch¹,

Hensel-Börner²,

Henseler³

2020

IMDS

View full text Add to dashboard Cite

PurposeThe enabling technologies that emerged from information technology (IT) have had a considerable influence upon the development of marketing tools, and marketing has become digitalized by adopting these technologies over time. The purpose of this paper is to demonstrate the impacts of these enabling technologies on marketing tools in the past and present and to demonstrate their potential future. Furthermore, it provides guidance about the digital transformation occurring in marketing and the need to align of marketing and IT.Design/methodology/approachThis study demonstrates the impact of enabling technologies on the subsequent marketing tools developed through a content analysis of information systems and marketing conference proceedings. It offers a fresh look at marketing's digital transformation over the last 40 years. Moreover, it initially applies the findings to a general digital transformation model from another field to verify its presence in marketing.FindingsThis paper identifies four eras within the digital marketing evolution and reveals insights into a potential fifth era. This chronological structure verifies the impact of IT on marketing tools and accordingly the digital transformation within marketing. IT has made digital marketing tools possible in all four digital transformation levers: automation, customer interaction, connectivity and data.Practical implicationsThe sequencing of enabling technologies and subsequent marketing tools demonstrates the need to align marketing and IT to design new marketing tools that can be applied to customer interactions and be used to foster marketing control.Originality/valueThis study is the first to apply the digital transformation levers, namely, automation, customer interaction, connectivity and data, to the marketing discipline and contribute new insights by demonstrating the chronological development of digital transformation in marketing.

show abstract

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Information technology and marketing: an important partnership for decades

Graesch¹,

Hensel-Börner²,

Henseler³

2020

IMDS

View full text Add to dashboard Cite

show abstract

“…The present research is part of the trend of studies that disentangle the antecedents of innovation within organizations. Precedent research found evidence of different facilitators for innovation to occur, such as appropriate information systems (Domínguez-Escrig et al , 2018), leadership style (Oke et al , 2009) or organizational learning (Jimenez-Jimenez et al , 2008), to name but a few. Among the enablers of innovation within companies, leadership plays an essential role (Prasad and Junni, 2016).…”

Section: Introductionmentioning

confidence: 99%

“…As a response to this situation, Yukl (2012) suggested to study how specific leader behaviors affect different outcomes. This approach has been followed to study the effect of leaders’ behaviors on innovation (Domínguez-Escrig et al , 2018; Mallén et al , 2015). Therefore, the present research follows this trend and analyzes the influence of leaders’ humility on innovation.…”

Section: Introductionmentioning

confidence: 99%

Does leader humility matter? Effects on altruism and innovation

Mallén

Domínguez-Escrig

Alcamí

et al. 2019

Self Cite

View full text Add to dashboard Cite

Purpose The purpose of this paper is to analyze the effect of leader humility in firm innovativeness. The study highlights the importance of promoting altruism within organizations as a mechanism that may explain why leader humility fosters innovation. Design/methodology/approach The study was conducted in a sample frame of 11,594 Spanish companies. In total, 568 valid questionnaires were obtained and 284 different companies participated in the study. Structural equations were used to validate the proposed hypotheses. Findings All the hypotheses proposed in the conceptual model were confirmed. Results provide empirical evidence of the positive relationship between leader humility and firm innovativeness, as well as the mediating role played by altruism. In other words, leader humility promotes altruism and, in turn, firm innovativeness. Research limitations/implications The sample of companies is heterogeneous in terms of firm turnover, size, export ratio and age. The study is focused on firm innovativeness and only studies altruism as a mediating variable in the relationship between leader humility and firm innovativeness. Practical implications The present study provides some guidelines which may help companies to improve their competitiveness, enhancing workplace conditions. Originality/value There are few empirical studies that analyze the effect of humble leaders or leader humility on innovation. The main value of the present research is to further the current knowledge of this relationship by disentangling the mediating effect of altruism within organizations.

show abstract

“…Each element has questions that will be asked to the user. [7], [8]. The sample questions for this study can be seen in Table 1.…”

Section: End-user Computing Satisfactionmentioning

confidence: 99%

UMN Site Traffic Prediction using Technical Method

Alexander¹,

Hansun²

2019

IJITEE

View full text Add to dashboard Cite

The Marketing division of Universitas Multimedia Nusantara has a role in attracting prospective students to join and continue their next level of education. To help their task, the Marketing division needs an application that can predict the site traffic profile visits for the next following day. Therefore, a website-based application was created to assist the Marketing division. We used the Weighted Moving Average algorithm to calculate the number of subsequent visitors and its future prediction number. We also used the Weighted Mean Absolute Percentage Error after getting the prediction results to get the error rate of a prediction made. In the implementation process that has been done, the percentage error is 2.57%. The built application also had been evaluated by the UMN Marketing division employees by the means of questionnaires to find out how satisfied the application was.

show abstract

Promoting radical innovation through end-user computing satisfaction

Cited by 16 publications

References 75 publications

Information technology and marketing: an important partnership for decades

Information technology and marketing: an important partnership for decades

Does leader humility matter? Effects on altruism and innovation

UMN Site Traffic Prediction using Technical Method

Contact Info

Product

Resources

About