Promoting responsible gambling via prevention messages: insights from the evaluation of actual European messages

Mouneyrac, Aurélie; Floch, Valérie Le; Lemercier, Céline; Py, Jacques; Roumegue, Maxime

doi:10.1080/14459795.2017.1350198

Cited by 7 publications

(14 citation statements)

References 51 publications

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“…The Senet Group’s framing aligned with industry interests, they were fully funded by the gambling industry thereby inducing financial conflicts of interest to their activities, and there is no evidence that the campaign has been effective from a public health perspective. Overall, our findings, in combination with other research that calls into question the effectiveness of current forms of responsible gambling promotion [ 96 , 103 ], build the case for careful review of their use and impacts in all regions.…”

Section: Discussionsupporting

confidence: 69%

“…Indeed, as explained in the introduction, evidence of backfire has been demonstrated previously, whereby study participants who were exposed to the yellow-coloured version of the campaign’s message were found to bet a greater proportion of their money compared to those individuals not exposed to the messaging [ 46 ]. The content of responsible gambling messaging is known to be ambiguous and potentially less effective than messages about the risks of gambling or those that aim to correct erroneous beliefs [ 96 ]. Interventions that rely on individuals to use their personal resources, or agency , to address significant public health issues are also least likely to be effective, and more likely to deepen inequities [ 97 ].…”

Section: Discussionmentioning

confidence: 99%

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“When the Fun Stops, Stop”: An analysis of the provenance, framing and evidence of a ‘responsible gambling’ campaign

et al. 2021

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When the Fun Stops, Stop, is a prominent ‘responsible gambling’ campaign in the UK, originally funded and delivered by the industry-initiated and funded Senet Group. Since the Senet Group’s dissolution in 2020, the campaign has been overseen by the Betting and Gambling Council (BGC), the main gambling industry trade body. There has been no prior analysis of the activities, ideas and framing adopted by the Senet Group, who claimed to be acting as an industry ‘watchdog’ and oversaw what they characterised as a major public education campaign. We collated written and image-based material related to the Senet Group and its When the Fun Stops, Stop campaign from multiple sources. Guided by Entman’s four functions of framing, we analysed the Senet Group’s framing of the issues it sought to address, particularly harmful gambling, as well as its causes, and the solutions, focusing on the group’s main activity: the delivery of the When the Fun Stops, Stop campaign. We also critically appraised an evaluation of the campaign funded by the Senet Group, using the findings to interrogate the stated claims about the campaign’s effectiveness. The analysis showed that the Senet Group’s framing of the problem, its causes, and proposed responses resemble those adopted by other industries and industry-funded groups. This involves portraying any harms caused by their products as limited to an atypical minority, rejecting upstream determinants of harm, and promoting individually-targeted voluntary measures, all contrary to the evidence of what works in health promotion, and what would characterise a public health approach. Neither the existing evidence base nor the evidence presented by the Senet Group support their claims about the campaign’s effectiveness. These findings add to concerns about industry-funded campaigns in other areas. To minimise conflicts of interest, interventions intended to address gambling-related harms, such as public education campaigns, should be evidence-based and developed, implemented and evaluated completely independent of the industry and industry-funded organisations.

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Section: Discussionsupporting

confidence: 69%

Section: Discussionmentioning

confidence: 99%

“When the Fun Stops, Stop”: An analysis of the provenance, framing and evidence of a ‘responsible gambling’ campaign

et al. 2021

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“…Today, responsible gambling strategies commonly include gaming staff training on key topics (e.g., gambling risks, safer play practices, and assisting players with support service referrals) (Hing et al 2018 ). The development and dissemination of print and digital information on gambling myths, signs of risk and harm, safer play habits, and personalized play history are also commonly included within this strategy (Lemaire and Dechant 2010 ; Mouneyrac et al 2017 ; Parke et al 2014 ). Interventions aligned with responsible gambling such as voluntary self-exclusion (e.g., self-banning) and pre-commitment (e.g., money and time limit-setting) can be viewed as program incentives supporting healthier lifestyle choices.…”

Section: Resultsmentioning

confidence: 99%

Charting a path towards a public health approach for gambling harm prevention

Price¹,

Hilbrecht

Billi

2021

J Public Health (Berl.)

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Aim Gambling harm is a serious public health issue affecting the health, financial security, and social well-being of millions of people and their close relations around the world. Despite its population health implications, gambling harm is not typically viewed and treated as a public health policy issue. This paper critically reviews the evolution of the public health perspective on gambling harm. It also considers how gambling harm can be operationalized within a public health model. Methods A critical historical review of the emerging public health perspective on gambling harm was conducted. Key documents covering three decades of development were reviewed and appraised through a process of deliberation and debate over source impact in the fields of research, policy, and programming internationally. Results The first decade mainly focused on identifying gambling harm and framing the public health issue. The second decade featured the expansion of health assessment and emerging areas of policy and program development. The third decade saw an increased focus on public health frameworks that advanced understanding of harm mechanics and impact. As reflected by the essential functions of a general public health model, gambling harm prevention efforts emphasize health promotion over other key functions like health assessment and surveillance. Conclusion Gambling harm is a public health issue requiring greater attention to health assessment and surveillance data development.

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“…PME measures can take various forms. For example, participants have been asked to respond to questionnaire items asking for ratings of messages on persuasiveness, convincingness, effectiveness, and the like (e.g., Mackert et al, 2014;Popova, Neilands, & Ling, 2014), to rank-order messages in terms of persuasiveness (e.g., Mouneyrac, Le Floch, Lemercier, Py, & Roumegue, 2017;Pollard et al, 2016), or to engage in focus-group discussions concerning relative message persuasiveness (e.g., Mowbray, Marcu, Godinho, Michie, & Yardley, 2016;Record, Harrington, Helme, & Savage, 2018). For some general discussions of such measures, see Choi and Cho (2016), Noar, Bell, Kelley, Barker, and Yzer (2018), and Yzer, LoRusso, and Nagler (2015).…”

Section: Message Pretesting and Perceived Persuasiveness Measuresmentioning

confidence: 99%

Message Pretesting Using Perceived Persuasiveness Measures: Reconsidering the Correlational Evidence

O’Keefe

2019

Communication Methods and Measures

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Perceived message effectiveness (PME) measures have been used in persuasive message pretesting to diagnose differences between messages in actual message effectiveness (AME). This practice has been underwritten by pointing to positive correlations between individuals' PME and AME scores. This essay argues that such correlations do notand cannotshow that messages' relative standing on PME matches their relative standing on AME, and thus correlations between individuals' PME and AME scores are irrelevant to the question of whether PME assessments accurately identify relatively more effective messages. Only correlations between messages' PME and AME scores can indicate whether PME measures provide successful prediction of messages' relative AME standing. But positive correlations between individuals' PME and AME scores do suggest a possible repurposing of PME measures in formative research.

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Promoting responsible gambling via prevention messages: insights from the evaluation of actual European messages

Cited by 7 publications

References 51 publications

“When the Fun Stops, Stop”: An analysis of the provenance, framing and evidence of a ‘responsible gambling’ campaign

“When the Fun Stops, Stop”: An analysis of the provenance, framing and evidence of a ‘responsible gambling’ campaign

Charting a path towards a public health approach for gambling harm prevention

Message Pretesting Using Perceived Persuasiveness Measures: Reconsidering the Correlational Evidence

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