Promoting the propensity for blood donation through the understanding of its determinants

Abstract

Background The paper aims to understand the main antecedents related to the blood donation propensity related to both donors and non-donors. With our research, we will analyse the two perspectives to identify similarities and differences concentrating on the Italian context. Blood is a vital resource that strongly affects every national healthcare system’s efficacy and sustainability and the system’s ability to achieve the goal of universal coverage. Methods The purpose of this paper is to understand the main antecedents of citizens’ blood donation intention and the propensity to encourage communication about blood donation among both donors and non-donors. The Theory of Planned Behaviour is adopted as a theoretical lens. An empirical investigation was performed in Italy, adopting a mixed methods research design. First, a qualitative analysis was carried out through 30 in-depth interviews. Then, a survey was used to quantitatively investigate the intention to donate among both donors (N = 173) and non-donors (N = 87). A conceptual model was developed and tested through Structural Equation Modelling, developing a multi-group approach. Results The present study confirms the relations proposed by the Theory of Planned Behaviour, even though some differences between the two groups are shown. The construct Information and Communication is crucial for donors, non-donors, whereas for non-donor inhibitors is vital. Service quality has an impact on the propensity to recommend and communicate the value of blood donation. Conclusion This paper reveals the main differences between donor and non-donor perspectives. Fruitful insights for enhancing blood donation awareness are provided.

Predicting the Intention to Donate Blood among Blood Donors Using a Decision Tree Algorithm

“…The attributes that the prediction model uses are associated with the three antecedents of the TPB. According to these findings, items of the PBC and ATT variables emerge as stronger predictors, consistent with other studies among blood donors [48,57]. These results suggest that for experienced donors, blood donation remains a behaviour that is, at least in part, a rational decision.…”

“…Blood donors who previously have donated blood are more likely to donate blood in the future. In line with Guglielmetti Mugion et al [57], this variable may represent the lower presence of inhibitors such as fear or lack of information on the transparency of the process.…”

Knowledge Level, Motivators and Barriers of Blood Donation among Students at Qatar University

“…Each unit of blood donated (450 mL) can benefit at least three lives of people as separate components. Therefore, efforts continue worldwide to maintain a satisfactory number of blood donors to guarantee a sufficient, safe and timely blood supply that meets the clinical demand [4,5].…”

The Impact of COVID-19 Pandemic on Blood Transfusion Services: A Perspective from Health Professionals and Donors

“…In the present study, more than two-thirds (68.9%) of the participants highlighted the importance of donation in COVID-19 time, which is consistent with a recent report from many parts of the world. 22–25 This positive perspective will be supportive of any donor recruitment program. Based on the donors’ experiences with blood donation, the majority (69.4%) recommended mobile blood drives as the preferred place for donation during pandemics like the current situation.…”

“…In the present study, more than two-thirds (68.9%) of the participants highlighted the importance of donation in COVID-19 time, which is consistent with a recent report from many parts of the world. [22][23][24][25] This positive perspective will be supportive of any donor recruitment program. Based on the donors' experiences with blood…”