Promoting Tourism Investment in Emerging Destinations: Exploring Challenges and Opportunities: Evidences from Amhara Region, Ethiopia

doi:10.7176/jths/57-01

Cited by 1 publication

(1 citation statement)

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“…Research on tourism promotion in Ethiopia's Amhara region showed inadequate infrastructure and complicated land use regulations discourage tourism investment growth. However, a duty-free import policy for tourism investment, the availability of plentiful tourism resources, and backing from creditgranting institutions encourage tourism investment in the Amhara region (Kabete, 2021).…”

Section: Source: Author's Finding 2022mentioning

confidence: 99%

Investment promotion strategy of tourism and agriculture sector to promote regional competitiveness

Warlina,

Kasmana,

Aulia

et al. 2023

JEECAR

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This study aims to identify an investment promotion strategy for the agriculture and tourism sector with the case study of Sumedang Regency in West Java Province, Indonesia. A literature review and a focus group discussion with the stakeholders were used to identify the promotion had been conducted and to formulate investment promotion strategies. The result from Vosviewer shows that studies in investment promotion strategy in agriculture and tourism were relatively low. Promotion in the agricultural sector is less than in the tourism sector, and the current promotion in agriculture is tied to tourism, such as agrotourism. The formulated investment promotion strategy for agriculture and tourism was brand activation, consisting of experiential and digital marketing and personal selling. Success in executing this investment promotion plan must consider a favorable investment environment, such as the facilities and incentives, to encourage regional competitive advantage.

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Section: Source: Author's Finding 2022mentioning

confidence: 99%