Promoting tourism on the internet

Use of the Web for Destination Marketing by Regional Tourism Organisations in the Asia-Pacific Region

“…The information-intensive nature of the tourism industry fits particularly well with interactive media like the Web, and indications are that tourism Web sites are constantly being made more interactive (Goodrich 2000a, Gretzel et al 2000, Hanna and Millar 1997, Marcussen 1997, WTO Business Council 1999. Moving from simply broadcasting information to letting consumers interact with the Web site content allows the tourism organisation to engage consumers' interest and participation, increasing the likelihood that they will return to the site, to capture information about their preferences, and to use that information to provide personalised communication and services.…”

The Importance of Hypertext in the Tourist Destination Choice from Web Sites

“…From its emergence in the world of business, the Internet has been adopted by many companies in the marketing of products and, today, the web is an important advertising medium (Hanna & Millar, 1997). Businesses, including customer-oriented and information-intensive tourism enterprises, are increasingly adopting E-Business models to achieve their organizational goals.…”

The Effect of tourism web page design on browsers attitude and visit intention

“…Internet marketing possesses great multimedia ability, using words, pictures, images, and sounds. Hanna and Millar (1997) reported that following the initial welcome page, photographs of destinations are the most popular website content. Standing and Vasudavan (2000) considered that one of the major weaknesses of the Western Cape site of South Africa is the reliance on a text description with few photos.…”