2022
DOI: 10.1080/02508060.2022.2052662
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Promoting water conservation habits in shower use: review of water utility websites in OECD cities

Abstract: Personal hygiene accounts for 30-45% of water use in households in OECD countries, and of this water, the greatest proportion is used in showering. More efficient showers can be achieved through the use of efficient technologies-mainly efficient showerheads-as well as through the adoption of sustainable habits, such as reducing shower frequency and duration. A review of the websites of water utilities in cities of OECD countries shows little effort to promote water-saving shower habits. Addressing this shortco… Show more

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Cited by 4 publications
(3 citation statements)
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“…Websites are representative of water utilities' broader promotion of water conservation and the online information they provide is thus an appropriate measure of their efforts in this area (González-Gómez et al 2022). Consequently, the websites of the relevant water companies were searched for information on conservation and water-saving tips.…”
Section: Fieldworkmentioning
confidence: 99%
“…Websites are representative of water utilities' broader promotion of water conservation and the online information they provide is thus an appropriate measure of their efforts in this area (González-Gómez et al 2022). Consequently, the websites of the relevant water companies were searched for information on conservation and water-saving tips.…”
Section: Fieldworkmentioning
confidence: 99%
“…A traditional showerhead uses about 19 L per minute [80].This means having a 5 min shower with a traditional shower will consume 95 L of water per person. Technology and human behaviour are the two determinants identified regarding water conservation in the shower[81]. Efficient shower heads are the main water-saving technologies[82,83].…”
mentioning
confidence: 99%
“…For example, a water-efficient showerhead uses about 9 L per minute [80], which means having a 5 min shower can consume 45 L of water per person. Development of good habits such as limiting shower duration[81] and turning off the shower while soaping up[85] are required regarding water conservation in shower usage. Turning off the shower while soaping up and then turning it back on to rinse off can possibly save up to half of the amount of water an individual normally uses[86].According to the data collected from the students who participated in the survey, the majority of the students turned off the shower when soaping up.…”
mentioning
confidence: 99%