Promotion as a tool in sustaining the destination marketing activities

Abstract

Promoting the tourism destination in the right and best possible way is today one of vital marketing activities of all Destination Management Organisations. Only successful promotion can entice and attract potential travellers to visit the destination. The number of new destinations is increasing every year and some of them are quite similar. Market segmentation is one of the starting points for devising marketing strategy. Only by presenting the destination to the right segment of potential clients in the right way will a destination maximise the effectiveness of its marketing and promotion. Tourism destination marketers will continue to face considearble challenges in the future: they will have to take account of the needs, wants and expectations of more mature and knowledgeable customers, and the corresponding need for more up-to-date and reliable information upon which to base decision-making. In the future only marketing which includes collaborative dimensions will meet its objectives fully.

The Attractiveness of Portugal as a Tourist Destination: The Perspective of Czech Tour Operators

“…Only effective promotion as a part of marketing mix can attract and lure tourist flows to visit a destination (Mulec, 2010). The fact that most ideas suggested by tour operators were related to better promotion is in accordance with data from a previous question.…”

The Impact of the Covid-19 on the Perception of DMOs About the Sustainability Within Destinations: A European Empirical Approach

“…Therefore, DMOs need to develop campaigns to create awareness of the risks that climate change has in the destination, according to its characteristics and dependence of specific elements. In this sense, the results of the Mulec (2010) study reveal the need of local governance to adopt endogenous sustainability through which local professional, stakeholders, and civic society will have a voice in decision-making. To this end, even creating a DMO where it did not exist before, the use of the public-private partnership (PPP) model would be a step in the right direction.…”

Petrovaradin fortress (Novi Sad, Serbia): Tourism spatial planning and design of the upper town for the function of cultural tourism

“…cultural tourism at the destination (Hadžić, 2005), as specific tasks in its development. In order for a destination to develop successfully, it is necessary to create the strategy of the management of tourist destination, where planning represents the first and maybe the most important phase in the process of management (Čerović, 2003;Milisavljević, Todorović, 1991, Mulec, 2010. Moreover, strategic management of tourist destination represents the choice of an appropriate direction that will provide tourist destination with a competitive position on a tourist market, lessen or increase its sensitivity towards changes and accomplish defined business goals.…”