Promotion by others through social networks

Abstract

Although self-promotion may be the most direct way people self-present, it carries social costs. We propose a novel phenomenon—promotion by others—wherein social networks may afford similar advantages with fewer costs. We utilized egocentric network analysis to examine relationships between social connections and perceived promoter potential (i.e., likelihood a friend will tell others about successes; PPP) and relationship dynamics. Participants enumerated friends and reported perceptions these friends would promote them, were valuable, and the extent to which they wanted these friends to know about successes. PPP was positively related to (a) network connectedness, (b) relational value, and (c) desire to know about success. We discuss benefits of promotion by others and individual differences related to engagement in this process.

Fostering employee creativity through creativity-contingent extrinsic and intrinsic rewards that emphasise creativity: A systematic review of creativity academic papers

“…On the other hand, intrinsic motivation is a craving to do an action as an end independent of anyone else, to experience happiness in its performance with no desire for external rewards (Hüllen, 2019;Jones, 2019;Poppe, Leininger, Wolff, Poppe, & Leininger, 2019). For intrinsically motivated people, the action becomes a rewards in itself (Lynch et al, 2019). On the other hand, extrinsic motivation refers to "the craving to do an action to accomplish a result other than the activity itself" (Deci, & Ryan, 1985, p.628).…”

A diary study of the impression management strategies utilised by industrial and organisational psychology interns

“…When the target of self-promotion tactics receives these behaviours well, it can bring about relational closeness between the target and the impression manager (Lynch, Meisel, Campbell, & Van Dellen, 2019). However, like ingratiation, the use of self-promotion can elicit negative consequences for interpersonal relationships.…”

A multi‐motive framework for predicting variability in self‐enhancement

“…Dante may be aware Harris is likely to spread positive information. Indeed, people who do not generally engage in active self‐enhancement strategies (e.g., people higher in humility) see more potential for their friends to support their enhancement needs (see Lynch, Meisel, Campbell, & vanDellen, 2018 for a discussion of this idea). Other less‐active routes to enhancement may involve structuring environments to support enhancement.…”