Promotion of Sports and Fitness Through Health in Serbia

Mihic, Svetlana; Dašić, Dejan; Bogdanova, Marina

doi:10.58984/smbic2301239m

Cited by 7 publications

(1 citation statement)

References 14 publications

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“…Without going into these, but also some other possible reasons, the authors of this book quite rightly place promotion as one of the elements of the basic pattern of the marketing mix, a concept that is the most well-known in marketing, but certainly not the only important topic (Ratković, et al, 2011). Therefore, by placing promotion as an element of the marketing mix in such a place, the authors leave no doubt that it is only one of the same set of decisions made by marketing experts, and that it should not be considered separately, but only in the context of all others that make up this mix (Mihić, et al, 2023). As part of the promotion, which goes without saying, an overview of the promotion techni-ques, as well as their basic characteristics, and mutual comparison is given.…”

Section: Description Of the Contents Of The Book Marketing By Chaptersmentioning

confidence: 99%

Application of Marketing Processes and Tools as an Imperative of the Modern Market

Svetlana

2024

SMB

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The book Marketing, authored by Bozidar Milenovic and Milijanka Ratkovic, covers all important topics in this field. Marketing is a comprehensive textbook that dispels illusions about marketing as an "omnipotent force" of consumer society and sheds light on the laws of supply and demand on a scientific basis, processed in such a way that related disciplines participate in them in an optimal way, from which it can be concluded that this is a serious and complex content. which provides answers to many insufficiently treated topics. The authors, excellent experts in marketing both from the point of view of theory and practice, present modern marketing as a way to achieve a new paradigm of marketing as a more responsible, directed and less invasive tool to achieve success in the market in the sense that meet the more subtle needs of consumers through a more responsible design of the offer. Therefore, this book is not intended exclusively for students, but is suitable reading for proven experts, professional managers and everyone else who wants to learn but also to confirm their knowledge in this field. It is written in a clear and concise style, with numerous examples from the real business world and life that vividly evoke marketing strategies that various companies have successfully or unsuccessfully applied at some point in their development. This textbook gives a look at the most modern marketing trends and application in real time and real business environment, especially with emphasis on the domestic business environment. All of these contents certainly indicate that Marketing deserves the full reader's attention of a narrowly professional audience, scientific workers in this field as well as students eager for new knowledge.

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Section: Description Of the Contents Of The Book Marketing By Chaptersmentioning

confidence: 99%

Application of Marketing Processes and Tools as an Imperative of the Modern Market

Svetlana

2024

SMB

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Strategy and Strategic Planning of Tourist and Sport Events

Milačić

2024

SMB

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To successfully manage the development of organizations, economic branches, and sectors, special programs, and development solutions, which are called strategies, are often created. The strategy usually means different programs and efforts to anticipate possible threats and influences from the environment that impact the development of the system, as well as potential actions and responses to the challenges of changes that arise in the system or organization itself. At the level of the national economy and individual sectors, national strategies of economic development and programs containing responses to challenges and limitations, as well as ways to adapt to those challenges, are drawn up, so that all development potentials are used. Tourism and sports events as complex systems and as systems that establish numerous connections with the overall economic and social environment represent an area that is difficult to manage without a specially developed development strategy that is why special strategies for their development are adopted. Tourism and sports are interrelated and complementary. Sports – as a professional, amateur or leisure activity – involves a considerable amount of traveling to play and compete in different destinations and countries. Major sporting events have become powerful tourism attractions in themselves – making a very positive contribution to the tourism image of the host destination.

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Analysis of the Most Successful Marketing Campaigns in Sports and Their Impact on Sports Organizations

Gavrilović

2024

SMB

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This paper explores key marketing strategies that have led to success in sports organizations worldwide. The focus is on analyzing the most successful marketing campaigns in sports, examining their fundamental elements and effects on branding, audience engagement, financial results, and social influence. Through thorough literature review and case studies, examples of sports campaigns that have become icons in the world of marketing have been identified. These examples span various sports disciplines and formats, from global sporting events like the Olympics to local sports teams. The analysis will focus on branding strategies, social media usage, sponsorships, as well as innovative approaches in audience interaction. Special emphasis will be placed on measurable outcomes of these campaigns, including increased fan base, sponsorship revenue, ticket and merchandise sales, and impact on social awareness and engagement. By analyzing the success data of these campaigns, the study explores how marketing strategies have influenced the transformation of sports organizations and the development of sports marketing as a key factor in sports business. Through this study, the aim is to provide deeper insights into how sports organizations can effectively use marketing strategies to achieve their goals, increase revenue, and build lasting relationships with their audience. These insights will be valuable for sports organization managers, marketing professionals, and anyone interested in sports business and marketing.

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Promotion of Sports and Fitness Through Health in Serbia

Cited by 7 publications

References 14 publications

Application of Marketing Processes and Tools as an Imperative of the Modern Market

Application of Marketing Processes and Tools as an Imperative of the Modern Market

Strategy and Strategic Planning of Tourist and Sport Events

Analysis of the Most Successful Marketing Campaigns in Sports and Their Impact on Sports Organizations

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