Promotion on Instagram and Institution Image on Course Decisions through Course Interest with Perceived Value as Moderator Variable (Study on Course Institution Students in the “Kampung Inggris”Area of Pare Kediri)
Abstract:This study aims to determine how much influence promotion on Instagram and the image of the institution have on the decision to take a course through interest in taking a course with perceived value as a moderating variable. This research is a quantitative research using the software program SmartPLS version 3.2.9. The population in this study is a course institution in the “Kampung Inggris”of Pare, Kediri. The sample in this study were 385 respondents. The data was collected using a questionnaire, then the da… Show more
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