Promotion System for Promotional Products and Tourist Object in Patuk Gunungkidul District

Indrianingsih, Yuliani; Ayuningtyas, Astika; Mauidzoh, Uyuunul

doi:10.28989/angkasa.v12i1.575

Cited by 2 publications

(1 citation statement)

References 2 publications

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“…Hal ini tidak terlepas dari peran Badan Kerjasama Antar Desa (BKAD) Kecamatan Patuk. Kegiatan kelompok UMKM di Kecamatan Patuk ini dikoordinasikan dan dibina oleh BKAD Kecamatan Patuk tersebut (Indrianingsih et al, 2020). Baik dari segi pembinaan keterampilannya maupun pinjaman lunak untuk mengembangkan UMKM tersebut.…”

Section: Pendahuluanunclassified

Pengenalan, Optimalisasi Optimalisasi Pengenalan Produk Unggulan Desa Melalui Pelatihan Website Promosi Kecamatan Patuk Gunungkidul

Ayuningtyas¹,

Indrianingsih²,

Mauidzoh³

2020

dinamisia

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The development of information and computerized tenology has led to what is called the Internet and the World Wide Web (WWW). In addition, the dramatic development of the Internet has given users more choice and control over content, and also provides individuals, businesses, and public and private organizations with the opportunity to generate and disseminate information. The interactive features of the web can be an effective way to build and maintain mutually beneficial relationships if the web is used properly. The presence of the Internet has proven to have a positive impact on the development of a village, sub-district or district to introduce and inform the potential of its region. This is evident in several regions of Indonesia which have successfully used Internet facilities to introduce tourist destinations to the world. Therefore, the training on the promotion website is an effort to optimize the introduction of high quality village products in the district of Patuk and is also intended to follow the results of research on the design of a promotion of superior products and tourist objects on the web in Patuk Gunungkidul district. On the basis of the website promotion feasibility test during the training for each representative in 11 villages in the Patuk sub-district, 87.36% was obtained, so that it can be said that the Introduction of superior village products via promotional materials based on the website was optimal and met the needs of users.

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Section: Pendahuluanunclassified

Pengenalan, Optimalisasi Optimalisasi Pengenalan Produk Unggulan Desa Melalui Pelatihan Website Promosi Kecamatan Patuk Gunungkidul

Ayuningtyas¹,

Indrianingsih²,

Mauidzoh³

2020

dinamisia

Self Cite

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Nawani and Nukoni Applications for Supporting Small and Medium Micro Enterprises in Gunungkidul District

Pujiastuti¹,

Ayuningtyas²,

Kusumaningrum³

et al. 2021

Angkasa

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Micro, Small and Medium Enterprises (MSME) can be defined as a productive business that can be owned by individuals or business entities and has met the criteria as a micro business. UMKM is one of the spearheads of an independent economy that has great development potential, so that the existence of MSMEs can strengthen the people's economy. One area that has a lot of MSMEs is Gunungkidul Regency which is located in the Special Region of Yogyakarta. There are many obstacles in the UMKM business in Gunungkidul Regency, one of which is in marketing and product management. Support from the technological side is needed to increase the pace of the MSME economy. One form of technology support is an inventory application that can help MSMEs in managing product stocks and supporting product marketing. Applications named Nawani and Nukoni can make it easier for MSME business players in marketing products. Nawani functions to market UMKM products and perform stock management, while Nukoni functions as a catalog for MSME products. Based on the test obtained using a Likert Scale, Nawani has a score of 78.8% for the Function Test and the UI / UX Test of 69.6%, while Nukoni has a score of 85.3% for the Function Test and the UI / UX Test for 70.2%, so that both applications are running and suitable for use by both parties.

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Promotion System for Promotional Products and Tourist Object in Patuk Gunungkidul District

Cited by 2 publications

References 2 publications

Pengenalan, Optimalisasi Optimalisasi Pengenalan Produk Unggulan Desa Melalui Pelatihan Website Promosi Kecamatan Patuk Gunungkidul

Pengenalan, Optimalisasi Optimalisasi Pengenalan Produk Unggulan Desa Melalui Pelatihan Website Promosi Kecamatan Patuk Gunungkidul

Nawani and Nukoni Applications for Supporting Small and Medium Micro Enterprises in Gunungkidul District

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