PromotionLens: Inspecting Promotion Strategies of Online E-commerce via Visual Analytics

Abstract

Fig. 1. Case I: (1) Select a product within the red circle among all 361°sneakers in the Product Overview. (2) Browse the product description of the selected product at the buttom of the scatter chart. (3) View the annual data of the selected product in the Promotion Overview. (4) Adjust the time period selector in the Sales Prediction View. (5) Look through the dotted lines and find non-overlapping zones. (6) Change the promotion strategy in the Strategy View -exchange the value discount that exists with the same discount rate and percentage discount for the time period. (7) Discover that sales have decreased. (8) Conclude that the value discounts may be appropriate for the selected product. (9) Compare similar products in the glyphs, word clouds and box plots in the Competitive Analysis View, and select another XTEP product. (10) Adjust the time selector to fix a time period for the newly selected product. (11) Replace the existing percentage discount in the Strategy View with the same discount rate and value discount for the time period. (12) Find that sales have decreased. ( 13) Conclude that the percentage discount may be appropriate for the selected product.