Aberration-corrected high-angle annular dark-field scanning transmission electron microscopy (HAADF-STEM) has been used to image the basal {001} plane of the catalytically relevant M1 phase in MoVTeNb complex oxides. Facets {010}, {120}, and {210} are identified as the most frequent lateral termination planes of the crystals. Combination of STEM with He ion microscopy (HIM) images, Rietveld analysis, and kinetic tests reveals that the activation of ethane is correlated to the availability of facets {001}, {120}, and {210} at the surface of M1 crystals. The lateral facets {120} and {210} expose crystalline positions related to the typical active centers described for propane oxidation. Conversely, the low activity of the facet {010} is attributed to its configuration, consisting of only stable M 6 O 21 units connected by a single octahedron. Thus, we quantitatively demonstrated that differences in catalytic activity among M1 samples of equal chemical composition depend primarily on the morphology of the particles, which determines the predominant terminating facets.Ethene and propene are important building blocks in the chemical industry. The availability of shale gas, as well as the interest in adding value to previously under-utilized carbon feedstocks, makes the production of ethene and propene by oxidative dehydrogenation (ODH) of the corresponding alkanes one of the most attractive alternatives to the current industrial practice of steam cracking. [1] Among the existing catalysts, Mo-V-Te-Nb mixed oxides have shown high selectivity and activity in ODH of ethane to ethene, [2] propane to propene and selective (amm)oxidation to acrylic acid [3] and acrylonitrile. [3b, 4] It is generally agreed that the crystalline phase M1 (Scheme 1) is responsible for the outstanding catalytic activity and selectivity of MoVTeNbOx, being the only phase able to catalyze the initial homolytic hydrogen abstraction from alkanes. [3a, 5] Therefore, the crystallographic structure and composition of this phase has been extensively studied in the past decade. [6,7] M1 particles crystallize in shapes elongated in z direction, [8] but showing a broad range of morphologies ranging from particles with a flattened profile (Figure 1 A) to needle-like round rods (Figure 1 B) as shown by He ion microscopy (HIM). The ability of the M1 phase to activate alkanes has generally been ascribed to its basal [001] plane. [9] Celaya et al. suggested that not only the basal planes but also the lateral surface of M1 particles show activity in the reaction of propane to acrylic acid. [10] Later it was proposed that half-pipe hexagonal or heptagonal channels could expose active sites as well along the lateral of the particles. [11] However, apart from these studies, little attention has been devoted to the crystal termination of M1 and the nature of the lateral surface, even though, due to the elongated morphology of M1 particles, it can indeed account to up to more than 80 % of the total surface. [9a] In this work, we explore quantitatively the relati...