Proposal for Lines of Research Into Consumer Behavior: Examples in the Tourism Industry

Resino, Juan José Blázquez; Broncano, Santiago Gutiérrez; Arias-Oliva, Mario

doi:10.3389/fpsyg.2020.00064

Cited by 3 publications

(3 citation statements)

References 37 publications

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“…The final questionnaire was comprised of the same 19 items as on the initial questionnaire, and the same question about the mark they expected to earn in the class was also repeated, while five additional questions were added so they could rate their degree of satisfaction with the educational programme, with the option of including qualitative comments. Following Blazquez Resino et al (2013), these five items were also associated with their relative satisfaction with the academic aspects and were divided into five items: contents, methodology, assessment, teaching and overall satisfaction (Table 2).…”

Section: Data-collection Instrumentmentioning

confidence: 99%

“…El cuestionario final estaba compuesto por los mismos 19 ítems que se incluyeron en el cuestionario inicial, repitiendo la misma pregunta sobre la calificación esperada de la asignatura y añadiendo cinco preguntas para calificar el grado de satisfacción con el programa educativo, con la opción de incluir observaciones cualitativas. Siguiendo al Blazquez Resino et al (2013), estos cinco ítems estaban asociados con la satisfacción relativa a aspectos académicos y se dividía en cinco apartados; contenidos, metodología, evaluación, docencia y satisfacción general (Tabla 2).…”

Section: Competencias íTems Específicasunclassified

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Project-Based Learning as a tool to foster entrepreneurial competences (El Aprendizaje Basado en Proyectos como herramienta para potenciar la competencia emprendedora)

Ruiz-Rosa

Taño

García-Rodríguez

2021

Culture and Education

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The teaching-learning model in higher education has changed markedly in the past decade. A static approach in which students were passive subjects of their own learning processes has now given way to a dynamic model in which students are actively centred. In this context, it is essential to test teaching-learning models that promote students' new role, as well as their effectiveness in helping them acquire competences. This study describes the experience of implementing a project-based learning methodology as a tool to promote the acquisition of a set of skills, both generic and specific, in undergraduate education, more specifically entrepreneurial competences among a group of university students. In order to analyse the impact of the intervention, pre-test and post-test analyses were carried out and confirmed that project-based learning does produce an increased perception of the acquisition of both the generic and specific skills associated with the subject as well as a significant improvement in perceptions of entrepreneurial competence. RESUMEN-El modelo de enseñanza aprendizaje en la educación superior ha cambiado notablemente en la última década. De un enfoque estático en el que el estudiante era un sujeto pasivo de su propio proceso de aprendizaje se ha pasado a un modelo dinámico en el que el alumno se convierte en el principal protagonista. En este contexto resulta primordial testar nuevos modelos que fomenten este nuevo rol del alumnado, así como su eficacia en términos de adquisición de competencias. En este trabajo se describe y evalúa la implantación de una metodología de Aprendizaje Basado en Proyectos como herramienta para fomentar la adquisición de competencias de nivel de grado universitario y, más específicamente, la competencia emprendedora. Con el fin de analizar el impacto de la intervención se desarrolló un análisis pre-test y postest entre un grupo de estudiantes, constatándose que el Aprendizaje Basado en Proyectos produce un aumento en la percepción de adquisición de las competencias, produciéndose una significativa mejora de la competencia emprendedora.

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Section: Data-collection Instrumentmentioning

confidence: 99%

Section: Competencias íTems Específicasunclassified

Project-Based Learning as a tool to foster entrepreneurial competences (El Aprendizaje Basado en Proyectos como herramienta para potenciar la competencia emprendedora)

Ruiz-Rosa

Taño

García-Rodríguez

2021

Culture and Education

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“…Pursuing the enrichment of material life and spiritual life in one's own culture along with life satisfaction has become the norm. Cultural tourism has become a popular cultural leisure activity (Blazquez-Resino et al, 2020). In addition, the intangible cultural heritage experience tourism projects provided by tourist attractions and travel agencies have helped in enhancing the ability to promote the cross-border integration of intangible cultural heritage in recent years (Su et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

A Meaning-Aware Cultural Tourism Intelligent Navigation System Based on Anticipatory Calculation

Meng

Liu

2021

Front. Psychol.

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To improve the personalized service of cultural tourism, anticipatory calculation has become an essential technology in the content design of intelligence navigation system. Culture tourism, as a form of leisure activity, is being favored by an increasing number of people, which calls for further improvements in the cultural consumption experience. An important component of cultural tourism is for tourists to experience intangible cultural heritage projects with local characteristics. However, from the perspective of user needs and the content adaptive system, there are few suitable intelligent navigation and user demand anticipatory systems for intangible cultural heritage content. Purple clay culture is one of the first batches of national intangible cultural heritage protection projects in China. Therefore, taking purple clay culture exhibition as an example, this paper attempts to analyze the personalized information demand of tourism consumption experience in intangible cultural heritage communication activities with affective computing and meaning-driven innovative design method, by taking the content design in the navigation system as the research object. This paper uses the theory of planned behavior to calculate the relationship between tourists’ attitude, experience behavior, and display information demand. The findings indicate two issues. First, tourists’ demand for the entertainment and leisure attributes of intangible cultural heritage is greater than the demand for educational function attributes. Second, the meaning elements of information can change tourists’ beliefs in intangible cultural heritage and affect their attitude and behavior toward such heritage. According to the research results, strengthening the meaning elements of specific group information can improve people’s cultural identity and tourism satisfaction. The research results provide the basis for the content design direction of future museum intelligent navigation systems.

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Building loyalty in the fast fashion market: The key role of customer brand identification

Blazquez-Resino,

Martínez-Ruiz,

Tajvidi

2024

Journal of Global Fashion Marketing

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Proposal for Lines of Research Into Consumer Behavior: Examples in the Tourism Industry

Cited by 3 publications

References 37 publications

Project-Based Learning as a tool to foster entrepreneurial competences (El Aprendizaje Basado en Proyectos como herramienta para potenciar la competencia emprendedora)

Project-Based Learning as a tool to foster entrepreneurial competences (El Aprendizaje Basado en Proyectos como herramienta para potenciar la competencia emprendedora)

A Meaning-Aware Cultural Tourism Intelligent Navigation System Based on Anticipatory Calculation

Building loyalty in the fast fashion market: The key role of customer brand identification

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