Proposed framework for potential religious tourism destination in Cagayan Valley Region

Abstract

This study aimed to propose a framework for religious sites improvement in Cagayan Valley Region. The researcher determined the motivational factor, tourist experiences and assessed the tourist behavior and intention to revisit the religious sites in Cagayan Valley Region. It tested the significant difference when grouped according to demographic and psychographic profiles of the respondents and determined the significant relationship among the given variables. The researcher used quantitative method and descriptive research design. The respondents of the study were 417 tourists who visited the religious sites. The instrument was adapted from three different studies. Further, the Statistical test used for the study was based on the Shapiro Wilk test, Kruskal Wallis Test, Mann Whitney U-test to test the significant differences while, Spearman Rho for the test of relationship, then Linear regression to determine the predictor variables of tourist experience, tourist intention and tourist motivation.The study concluded that majority of the respondents are female, aged 25 years old and below or belonging to generation Z and single. The respondents visited the religious sites to discover new cultures and different religions and stayed for 2-4 days. They are excellently satisfied because of the sacredness of the ambience, availability of facilities and accessibility of the prayer area. Moreover, locals are friendly and respectful. Lastly, the research paper proposed a framework and provide relevant recommendations.