Prosocial media in action

Fatkin, Jane-Marie; Lansdown, Terry C.

doi:10.1016/j.chb.2015.01.060

Cited by 24 publications

(30 citation statements)

References 7 publications

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“…Consistent with this idea, Milošević-Đorđević and Žeželj (2017) tested whether online and offline actions would be represented by a one-or two-dimensional model and found that a unidimensional model of activism better fit the data, suggesting that online and offline activism are not distinct concepts. Moreover, accumulating research shows that more online activism predicts more offline activism (e.g., Boulianne, 2009;Conroy, Feezell, & Guerrero, 2012;Fatkin & Lansdown, 2015;Lee & Hsieh, 2013, Vaccari et al, 2015Vitak et al, 2011). Together, these studies support the notion that social media activism can promote larger scale collective actions.…”

Section: Introductionsupporting

confidence: 59%

Can "slacktivism" work? Perceived power differences moderate the relationship between social media activism and collective action intentions through positive affect

Foster¹,

Hennessey²,

Blankenship³

et al. 2019

Cyberpsychology

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2019). Can "slacktivism" work? Perceived power differences moderate the relationship between social media activism and collective action intentions through positive affect. AbstractWe argue that the often-used critique of social media activism as merely a 'feel-good' mechanism can be countered by conceptualizing social media activism as a necessary type of collective action (i.e., consensus mobilization), incorporating theory on the benefits of positive feelings for activism, and by examining how power may affect these relationships. Women from two different samples (MTurk and university) were randomly assigned to recall a highversus low-power experience, view real-world events of sexism, and then complete questionnaires assessing endorsement of social media activism, positive affect, and collective action intentions. A dual moderated mediation analyses at the second stage of mediation showed equivalency across two samples, at which point the single moderated mediation model was tested on the combined sample. The model was significant, such that among those in the high-power condition, endorsing social media activism was associated with greater positive affect, which in turn predicted greater collective action intentions. Among those in the low-power condition, however, this indirect effect was not significant. This study provides counter-evidence to the 'slacktivism' critique, contributes to theories of collective action, power and their integration, and identifies a possible intervention to enhance the effectiveness of social media activism.

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Section: Introductionsupporting

confidence: 59%

Can "slacktivism" work? Perceived power differences moderate the relationship between social media activism and collective action intentions through positive affect

Foster¹,

Hennessey²,

Blankenship³

et al. 2019

Cyberpsychology

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show abstract

“…Although some social psychologists criticized social media as "slacktivism" for being ineffective in providing practical offline contributions with information overflow [5], the evidence of prosocial actions initiated on social media cannot be ignored. Examples like charitable donations and snowstorm rescues developed from Twitter and Facebook indicated the feasibility of utilizing social media online interactions to promote offline prosocial behavior [6]. As a specific form of prosocial behavior, how can pro-environmental behavior be popularized in the public through social media is a question worthy of exploration but not yet well studied.…”

Section: Introductionmentioning

confidence: 99%

“…Second, by adopting the norm activation model (NAM), researchers have tried to understand social media users' information usage in prosocial scenarios. It has been proposed that communal incentives and altruistic motivations can work as psychological factors for information dissemination with regard to rumor combating [21], emergency rescuing [6], and blood donating [22]. Although scholars have explicated people's prosocial motivations in dangerous and urgent situations [23], research remains insufficient in the field of environmental information sharing.…”

Section: Introductionmentioning

confidence: 99%

An Investigation of the Influencing Factors of Chinese WeChat Users’ Environmental Information-Sharing Behavior Based on an Integrated Model of UGT, NAM, and TPB

Chen

2020

Sustainability

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Sustainable development is a common challenge for all. Under this background, how to promote public participation in environmental communication has become an important topic. The purpose of this study is to understand the motivating mechanism behind Chinese WeChat users’ environmental information-sharing behavior by taking China’s unique social and cultural background into account. A comprehensive theoretical model for this study is constructed based on the uses and gratification theory, the norm activation model, and the theory of planned behavior. Through an online survey, data were collected from 526 participants to test the research model. The research results show that Chinese WeChat users’ environmental information-sharing behavior is motivated by both egoistic factors (self-presentation, information seeking, and socializing) and altruistic factors (awareness of consequences and ascription of responsibility). During the behavioral decision-making process, these motivating factors impact people’s actual sharing behavior via their attitudes toward the behavior, subjective norms, personal norms, and behavioral intention in various patterns. The findings are discussed from an interdisciplinary perspective of media usage, prosocial behavior, and behavioral psychology. This article not only proposes a new conceptual framework to explain social media users’ behavior of sharing environmental information but also provides important theoretical and practical implications regarding motivating public participation in environmental communication on social media.

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“…Despite these criticisms, ICTs and online petitions have been the source of great advances in policy-making (Cruickshank et al, 2010) and studies have found that media consumption does not always conflict with civic participation (Keum et al, 2004;Watts and Wyner, 2011). Nevertheless, online mobilizations often fail and it is therefore essential to understand why and how to mobilize citizens around issues that concern them to create meaningful change offline (Fatkin and Lansdown, 2015;Hale et al, 2013). 5 The effectiveness of online petition campaigns against businesses is also debated.…”

Section: Icts and Online Activism: The Ongoing Debatementioning

confidence: 99%

“…This paper develops a psychological account on the persuasiveness of online petition campaigns. The analysis moves beyond debates on the effectiveness of online tools (Fatkin and Lansdown, 2015;Hale et al, 2013) to focus on a more nuanced understanding of the features that make these tools persuasive on the basis of the psychological reactions they elicit. The 'help' and 'punish' pathways should remain important also in other online communication contexts that focus on purported injustices.…”

Section: Implications For Researchmentioning

confidence: 99%

The offline spill-over of signing online petitions against companies

Antonetti

Manika

2017

ITP

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The offline spill-over of signing online petitions against companies: A dual pathway modelPurpose -This paper examines cognitive, emotional, and behavioral reactions caused by online petition campaigns against cases of perceived corporate malpractice, while also contributing to the ongoing debate over the spill-over effects of online activism to offline contexts. A dual pathway model is advanced based on the individual's motivation to help the people affected by irresponsible corporate behavior and punish the deviant corporation.Design/methodology/approach -Two studies (USA and UK) are used to gather crosssectional and longitudinal data, which are analyzed using structural equation modelling. Findings -Online petition campaigns relying on the display of victims affected byirresponsible behavior trigger feelings of compassion and anger. While the former leads to campaign support motivated by a desire to help, the latter causes intentions to punish.Intentions to support the petition resulting from this dual pathway influence the actual signing of the petition online and self-reported offline negative word of mouth against the company. Social implications -Both identified pathways should be activated by online petitioncampaigns to increase online support and spreading offline negative word of mouth. To do so, such campaigns need to increase perceptions of unfairness and victim's similarity, and likeability.Originality/value -Scant research has examined the psychological processes that explain the effectiveness of online petition campaigns against businesses and the motivations to sign an online petition and engage in subsequent offline behavior. Implications for businesses are also discussed.

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Prosocial media in action

Cited by 24 publications

References 7 publications

Can "slacktivism" work? Perceived power differences moderate the relationship between social media activism and collective action intentions through positive affect

Can "slacktivism" work? Perceived power differences moderate the relationship between social media activism and collective action intentions through positive affect

An Investigation of the Influencing Factors of Chinese WeChat Users’ Environmental Information-Sharing Behavior Based on an Integrated Model of UGT, NAM, and TPB

The offline spill-over of signing online petitions against companies

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