Prospects for Promoting a Tourist Product Using Virtual Information Space Technologies

Petryanina, O. V.

doi:10.1007/978-3-030-47458-4_36

Cited by 1 publication

(1 citation statement)

References 14 publications

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“…Following developments, tourism village managers began to use digital tools in their marketing activities, such as websites, social media, and other digital tools [28,29]. By using digital technology, an organization can reach more people with marketing [30], improve service quality [31], reduce marketing costs [32], and more profitability [33].…”

Section: Introductionmentioning

confidence: 99%

Creating Sustainable Tourism Through Innovation [Digital-Based Marketing in the Tinalah Rural Tourism]

Sulistyo¹,

Fatmawati²,

Nuryakin³

2022

Proceedings of the International Academic Conference on Tourism (INTACT) "Post Pandemic Tourism: Trends and Future Directions"

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The tourism sector has experienced positive development in recent periods. This situation is a positive signal for the industry and the attractiveness of supporting tourism. Various roles of tourism are present, such as: increasing the economy; empowering people to be considered part of the community's lifestyle. Changes in the behavior of tourists draw more tourists to rural tourism as an alternative tourist attraction. This positive signal makes managers have to be more attractive and innovative, especially with their marketing activities. This study aims to explore digital-based marketing innovations carried out by the rural tourism of Tinalah. The concept of diffusion of innovation is used to explore activities carried out by rural tourism through innovative instruments such as innovations, time, marketing communication channels, and social systems. Qualitative research was conducted to find out the various digital marketing innovations carried out by the Tinalah rural tourism, Yogyakarta special region. Collecting data in this study through interviews and using The Miles Huberman method through four stages: transcription, reduction, categorization, and conclusions. The results show that the concept of diffusion innovation has been applied through supporting instruments such as innovation, time, communication channels, and social systems. This research is expected to be a guide for other rural tourism in creating strategies that will be used. This study is unique because it shows how the rural tourism of Tinalah used strategic applications to make its tourism more sustainable.

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