“…Such transformations, however, have to be rooted in changes towards low(er)-carbon individual lifestyles. Research on conventional behavior change strategies, such as information and communication campaigns, social marketing or nudging show positive effects, however only to a limited extent [10]. Moreover, it has been found that individual carbon footprint levels, particularly in the domain of housing and transportation, only marginally relate to pro-environmental motivations, whereas individuals' income levels have a much stronger predictive power (e.g., [5,11]).…”