“…This is especially true for tourism and its related areas. These include rural hospitality, which, on the one hand, cannot be identified with, as it were, "classical" tourist activities (the authors of this paper proved this in their earlier studies (Novak, 2022)), and on the other hand -it also aims to organize recreation, sanitation, cognitive activities, specifically mastering knowledge about history, traditions, rural lifestyle, agricultural labour. Therewith, rural hospitality services, apart from temporary accommodation, meals, and leisure activities, also involve attracting guests (at their request) to perform certain works in a rural estate (e.g., gardening, floriculture, caring for agricultural livestock or poultry, etc.).…”