Contradictory phenomena in family and marriage relations, in relation to family and children in modern society, have, among other things, a territorial and settlement aspect. The overwhelming majority of respondents (residents of different territorial settlement structures) recognize the family as hope and support in life. Residents of villages and small towns show higher ratings of the family (its significance, value); residents of the megalopolis show noticeably less high ratings of the family. The differences in the assessments of the family among different social groups suggest the need to search for special approaches in socio-economic, socio-cultural, and demographic policy in relation to the development of different territorial settlement structures. The study of people's needs in the family variant of living and the search for options for social planning and management, taking into account the needs of family collectives, can be considered a promising area of scientific research and practical municipal and regional management.