The discovery of the role of platelets in cardiovascular disease led to the introduction of aspirin as a therapeutic agent for heart disease. Aspirin has proven to be effective in preventing cardiovascular events but the fact that not all patients benefit from aspirin has led to the search for more effective agents. Numerous agents have been discovered including thromboxane synthase inhibitors, phosphodiesterase inhibitors, GPIIb/IIIa antagonists, P2Y12 antagonists and PAR‐1 antagonists. However, all faced two challenges – their cost‐benefit relationship in comparison with aspirin and the risk of bleeding that is often associated with greater efficacy. In this paper, I review the performances of these different classes of anti‐platelet agent and discuss the potential future for novel anti‐thrombotics. I also highlight the role of platelets in immunology and discuss the potential for targeting the immune properties of platelets.