Protect for affinity? The role of destination brand engagement in forming environmentally responsible tourist behaviours

Saleem, Muhammad Abid; Li, Jing; Afzal, Hannan

doi:10.1080/09669582.2020.1835932

Cited by 37 publications

(24 citation statements)

References 75 publications

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“…While CE is oft‐cited as a driver or mediator of the customer experience, brand identification, and/or loyalty (Khan et al, 2020 , b ), its potentially moderating role remains tenuous, though it has gained some attention (Prebensen et al, 2015 ; Saleem et al, 2020 ). For example, Thakur ( 2019 ) examines engagement's moderating role in the relationship of customer satisfaction/loyalty in the mobile app‐based shopping context.…”

Section: Literature Review and Conceptual Developmentmentioning

confidence: 99%

Shaping customer brand loyalty during the pandemic: The role of brand credibility, value congruence, experience, identification, and engagement

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Hollebeek

Vo‐Thanh

et al. 2022

J of Consumer Behaviour

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While insight into consumer brand engagement, experience, and identification is rapidly developing, little remains known regarding the association of these, and related, concepts, as therefore explored in this article. Drawing on social identity theory and service‐dominant‐logic, this study develops and tests a model that explores the effect of customers' brand credibility, ‐value congruence, and ‐experience on their brand identification, and its subsequent effect on their brand advocacy, ‐attachment, and ‐loyalty. We also examine the potentially moderating role of consumers' engagement in affecting these relationships. To explore these issues, we collected tourist‐based survey data. To analyze the data, we used confirmatory factor analysis, followed by structural equation modeling. The findings reveal that brand value congruence, credibility, and experience exercise significant positive effects on customers' brand identification, which, in turn, impact their brand advocacy, attachment, and loyalty. Further, brand engagement is shown to moderate the association of these factors. We conclude by outlining key theoretical/practical implications that arise from this research.

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Section: Literature Review and Conceptual Developmentmentioning

confidence: 99%

Shaping customer brand loyalty during the pandemic: The role of brand credibility, value congruence, experience, identification, and engagement

Rather

Hollebeek

Vo‐Thanh

et al. 2022

J of Consumer Behaviour

View full text Add to dashboard Cite

show abstract

“…Alterations in attitudes and values are, however, necessary drivers for action but are not sufficient to change behavior in a foreseeable way [32]. Although it is argued that tourists are increasingly aware of the major importance of conserving cultural and natural resources [37], there often seems to be a discrepancy between tourists' attitudes toward responsibility and their actual behavior [38]. However, there is a strong interconnection between environmental knowledge and pro-environmental attitudes [32].…”

Section: The Importance Of Environmental Awarenessmentioning

confidence: 99%

Exploring the Role of Tourists: Responsible Behavior Triggered by the COVID-19 Pandemic

et al. 2021

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Responsible tourism implies that all actors involved in tourism take responsibility for their actions. The concept of responsible tourism has been extensively addressed in tourism research and practice. However, studies analyzing the tourists’ contribution to responsible tourism have been neglected. Considering that tourists have the potential to contribute to economic, environmental socio-cultural, and institutional sustainability, this study focuses on the role tourists can play in responsible tourism. It also examines how responsible behavior among tourists has been triggered by the COVID-19 pandemic. Thus, drawing on a planned behavior perspective by concentrating on the tourist contribution to sustainable tourism, responsible tourism behavior is investigated by means of 19 semi-structured interviews. The study found that tourists are not only sensitive to sustainability but that they also behave responsibly both on site and in their travel choices. At the same time, tourists pass the buck to suppliers and providers by requesting rules, information and opportunities for responsible tourism to be created. In this regard, implications for theory and practice can be derived by informing suppliers and providers about their requested responsibilities, as well as by adding a crisis perspective to the Theory of Planned Behavior (TPB).

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“…Oleh itu, kebanyakan pengkaji telah mencuba untuk menambahbaik teori ini dengan memasukkan faktor-faktor tambahan ke dalam TPB untuk mendapat ramalan gelagat yang lebih tepat dalam bidang pelancongan seperti jenama destinasi, imej hijau, motivasi pelancongan, dan imej destinasi (Saleem et al 2020;Ashraf et al 2020;Yohana et al 2020;Wu & Chen 2018). Kebelakangan ini, pembolehubah yang berkaitan dengan risiko telah ditambah untuk mengembangkan kerangka teori TPB.…”

Section: Kajian Lepas Persepsi Tentang Risikounclassified

Kesan Persepsi Risiko dan Motivasi Melancong Terhadap Gelagat Pelancong Tempatan Semasa Pandemik COVID-19

2021

JEM

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Protect for affinity? The role of destination brand engagement in forming environmentally responsible tourist behaviours

Cited by 37 publications

References 75 publications

Shaping customer brand loyalty during the pandemic: The role of brand credibility, value congruence, experience, identification, and engagement

Shaping customer brand loyalty during the pandemic: The role of brand credibility, value congruence, experience, identification, and engagement

Exploring the Role of Tourists: Responsible Behavior Triggered by the COVID-19 Pandemic

Kesan Persepsi Risiko dan Motivasi Melancong Terhadap Gelagat Pelancong Tempatan Semasa Pandemik COVID-19

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