Protecting brands from counterfeiting risks: tactics of a total business solution

Wilson, Jeremy M.; Grammich, Clifford A.

doi:10.1080/13669877.2020.1806908

Cited by 3 publications

(2 citation statements)

References 45 publications

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“…Amid growing complexity of the counterfeit supply chain, restrictions on effective takedowns, and increased difficulty of detecting counterfeit products, strategies to educate consumers (demand-side) are rising in significance and need [19,20]. A grounded-theory study of brand protection practitioners showed 12 different categories of tactics situated within the work of brand protection, and one of the most often-cited tactics was focused on communication to external (i.e., consumers) and internal audiences about counterfeiting [21].…”

Section: Literature Review 21 Online Medication Sales: the Case Of So...mentioning

confidence: 99%

Effects of Fear and Humor Appeals in Public Service Announcements (PSAs) on Intentions to Purchase Medications via Social Media

Alhabash

Dong

Moureaud

et al. 2022

IJERPH

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The increasing prevalence of online purchase of medications, specifically via social media platforms, poses significant health risks due to high chances of such medications being substandard and falsified (SF). The current study uses a 2 (persuasive appeal: fear vs. humor) x 3 (message repetition) mixed factorial experiment to investigate the effectiveness of persuasive appeals (on intentions to purchase medications online via social media referrals, mediated by psychological reactance (threat to freedom and anger), attitudes toward the public service announcements (PSAs), and viral behavioral intentions. ANOVA results showed the superiority of humor appeals compared to fear appeals in (1) reducing psychological reactance, (2) igniting favorable responses to the PSA, and (3) marginally reducing the intentions to purchase medications vial social media despite lower online engagement intentions (viral behavioral intentions). Pre-existing risk perceptions moderated these differences. A moderated serial mediation model, conducted using PROCESS models, was examined to assess the mechanism by which persuasive appeals and risk perceptions interact in influencing purchase intentions. Findings are discussed theoretically in regard to extending the psychological reactance model within the digital environment and practically in terms of public health, brand protection, and law enforcement recommendations.

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Section: Literature Review 21 Online Medication Sales: the Case Of So...mentioning

confidence: 99%

Effects of Fear and Humor Appeals in Public Service Announcements (PSAs) on Intentions to Purchase Medications via Social Media

Alhabash

Dong

Moureaud

et al. 2022

IJERPH

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show abstract

“…Grounded in opportunity theory and significant industry outreach, experience, and practice, the total business solution originated from a series of papers I developed with Rod Kinghorn (Wilson and Kinghorn, 2014;Kinghorn and Wilson, 2013) and then began to flesh out more fully with Cliff Grammich (Wilson and Grammich, 2020a;2020b), after several of its concepts could be explored through various benchmarking projects and additional collaboration and outreach with industry partners. These works spoke of the risk that virtually all brands (and other stakeholders) face with respect to counterfeits, and the primarily reactive and frequently piecemeal approach most firms take to address the problem.…”

Section: Principles Of the Total Business Solutionmentioning

confidence: 99%

The brand protectors dilemma and the total business solution

2022

Determining the Value of Brand Protection Programs: Identifying and Assessing Performance Metrics in Brand Protection

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Online counterfeiting in the e-commerce of luxury goods and the role of business intelligence: A systematic mapping study

Gunawardhana,

Kumara,

Rathnayake

et al. 2024

Preprint

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A specific and developing trend in the counterfeit trade is online product counterfeiting on e-commerce platforms. This study also identified gaps in the fragmented current body of knowledge on online product counterfeiting and topics for further study. This systematic mapping effort sought to identify works related to business intelligence-based research on counterfeiting and its countermeasures. For the purpose of this inquiry, studies were identified in seven academic databases. This research involved carefully examining 32 publications out of 296 and revealed that anti-counterfeiting programs use machine learning and pattern recognition technology. To understand customer behavior, certain studies have detailed the fundamentals of the counterfeit trade. The study also provided insight into the potential future growth of business intelligence-based counterfeiting methods.

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Protecting brands from counterfeiting risks: tactics of a total business solution

Cited by 3 publications

References 45 publications

Effects of Fear and Humor Appeals in Public Service Announcements (PSAs) on Intentions to Purchase Medications via Social Media

Effects of Fear and Humor Appeals in Public Service Announcements (PSAs) on Intentions to Purchase Medications via Social Media

The brand protectors dilemma and the total business solution

Online counterfeiting in the e-commerce of luxury goods and the role of business intelligence: A systematic mapping study

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