Protecting the community: How digital media promotes safer behavior during the Covid-19 pandemic in authoritarian communities—a case study of the ultra-Orthodox community in Israel

Abstract

The Covid-19 pandemic has ushered in new behaviors and digital practices. This study explores how digital media has advanced safer behavior among ultra-Orthodox Israeli adults during the pandemic in authoritarian societies. We explored the level of adherence to government-issued health guidelines during the Covid-19 pandemic by conducting a public opinion survey among a representative sample of ultra-Orthodox Israeli adults ( N = 500) during the second Covid-19 wave (Autumn 2020). The results show that digital media usage significantly contributes to higher levels of adherence to health guidelines. This offers new insight into the field of new media research, revealing the significant role of digital media in promoting safer behavior in times of emergency in authoritarian communities, possibly because it bypasses Internet censorship and disinformation. It also emphasizes the need for adapting risk communication to the media habits and cultural beliefs of different social groups, in turn contributing to well-being and life itself.

The Digitalization of Religion: Smartphone Use and Subjective Well‐Being during COVID‐19

“…For example, U.S. college students had high levels of anxiety and stress caused by the pandemic but used different types of media to enhance their well-being (Eden et al 2020). Among ultra-Orthodox Israeli adults, digital media use (i.e., websites, apps, and social media) encouraged adherence to health safety protocols, such as mask-wearing, social distancing, and hygiene (Shomron and David 2022). Interestingly, these behaviors occurred among adults who used digital and social media for educational or essential purposes (e.g., online banking).…”

Information under lockdown: A content analysis of government communication strategies on Facebook during the COVID-19 outbreak

“…For example, during the COVID-19 outbreak in Israel, it was suggested that targeted interventions by the government could improve compliance with physical distancing measures among the Arab population [ 30 ]. In a similar manner, Shomron and David [ 31 ] stated that responsible risk communication through digital channels and adaptation to cultural media habits helped promote safer behavior during times of emergency for the ultra-orthodox Israeli communities.…”

Cities under fire: Crisis communication on home front versus frontline cities' Facebook pages during operation ‘guardian of the walls’

“…Although COVID‐19 was considered a focal point in the relations between the Israeli government and its constituents, regarding information and communication (Yavetz et al, 2022), this was not unchartered territory for the emergency authorities (Shomron & David, 2022). Israel has faced multiple emergencies and crises situations since its inception.…”