Understanding how genes get turned on or off is central to the study of biological processes in both health and disease. Several regulatory mechanisms, which can be positive or negative, have been implicated in the control of tissue-and cell-specific gene expression. These include modulation of chromatin structure, DNA methylation, and the regulation of transcription and translation. Transcription factors are nuclear regulatory proteins that bind specific DNA sequences in the 5Ј regulatory or promoter regions of target genes. They are involved in both basal and tissue-specific gene expression. There are several classes of transcription factors that have been defined based on similarities in the structure of the respective DNA-binding domains. They include zinc finger, helixloop-helix, leucine zipper, and homeobox transcription factors. The GATA family of zinc finger transcription factors is named from the consensus nucleotide sequence (A/ TGATAA/G) that these factors bind in the promoter regions of target genes. They were originally identified as crucial regulators of heart development and the differentiation of blood and immune cells. GATA expression, however, is not limited to these two systems. Indeed, reproductive tissues such as the testis and ovary are also prominent sites of GATA expression. As few as 5 years ago, the role of GATA factors in reproductive function was uncharted territory. With the recent contributions to the field, the scientific community has come a long way in filling this void. GATA factors have now been impliCorrespondence to: Dr Robert S. Viger, Ontogeny-Reproduction, Room T1-49, CHUL Research Centre, 2705 Laurier Blvd, Ste-Foy, Québec, Canada G1V 4G2 (e-mail: Robert.Viger@crchul.ulaval.ca).Received for publication January 29, 2004; accepted for publication February 4, 2004. cated in gonadal development, male sex determination and differentiation, and steroidogenesis. This review will provide a brief overview of the vertebrate family of GATA factors and how these factors have affected the field of andrology.