“…However, while a variety of natural compounds activate PKCs, the outcome of PKC activation by a specific compound is highly context‐dependent, with the individual cellular targets (and off‐targets) and overall effects determined by the specific isozyme(s) involved, the timing of PKC activation, the cell type, and the signaling environment 5. This is reflected by comparing the biological activities of 12‐ O ‐tetradecanoylphorbol‐13‐acetate (TPA), bryostatin 1, and ingenol mebutate ( 2 ): the first is a strong tumor promoter, the second shows antiproliferative properties, and latter has antitumoral properties and represents the active ingredient in Picato, a marketed product for the topical treatment of actinic keratosis (solar keratosis) 6…”