Provenance as a filtering and framing device in the qualification of wine

Maguire, Jennifer Smith

doi:10.1080/10253866.2012.662829

Cited by 30 publications

(26 citation statements)

References 58 publications

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“…The provenance of a product refers to where it was produced, by whom, how and when, and includes any number of moments from creation to consumption (Smith Maguire, 2012). Provenance is one way in which authenticity is offered as a point of attachment: of an object's entire repertoire of material and symbolic properties, provenance-related properties are common as concretizing anchors for authenticity markers, particularly for rural and agricultural goods such as food and wine (e.g.…”

Section: Familiness and Value Formationmentioning

confidence: 99%

Familiness as a form of value for wineries: a preliminary account

Maguire

Strickland

Frost

2013

Journal of Wine Research

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Based on a small, exploratory study of three family-owned wineries in Victoria, Australia, the paper examines how 'familiness' is constructed as a form of value. Drawing on work in cultural economy and economic sociology, we propose that familiness can be best understood as the outcome of a process of qualification that mediates between a winery's actual repertoire of properties and its cultural reception through the selective framing and legitimizing of family-related product properties as worthy points of attachment. There were five major themes around which the notion of family was clustered in the narratives of winery representatives and in winery marketing material: family as a key dimension of marketing strategy; the day-to-day involvement of family; the winery's family heritage; family as a symbolic quality; and the brand as family. Based on these findings, we argue that familiness may involve both indexical and iconic cues, that the material family is only one element in the construction of familiness as a form of value, and that familiness is legitimized as a point of attachment for consumers and employees through reference to authenticity, among other discourses.

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Section: Familiness and Value Formationmentioning

confidence: 99%

Familiness as a form of value for wineries: a preliminary account

Maguire

Strickland

Frost

2013

Journal of Wine Research

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“…Thus, the story of their business is also that of their relationship, such that both were recounted during the interview as well as being told as part of the brand story on their website and again in local news coverage. Notably, such accounts that emphasise intimate personal ties serve to foreground many of the values of authenticity, creativity and passion which are widely valued by consumers of craft drinks and artisanal foods (Cope, 2014; Thurnell-Read, 2019) and may be used by producers to differentiate ‘from the large-scale brands against which they compete, and may be more likely to yield resonant – and lucrative – quality claims’ (Smith Maguire, 2013, p. 372). Further still, they clearly draw on discourses of appropriate and desirable coupledom and thereby imbue their brand with value underpinned by wider structures of heteronormativity.…”

Section: ‘It Was Me a Few Close Friends And A Table Full Of Booze’: mentioning

confidence: 99%

Kindred spirits: Doing family through craft entrepreneurship

Thurnell‐Read

2020

The Sociological Review

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While there is a tradition of viewing both craftwork and entrepreneurship as characteristically individualistic and autonomous activities, this article examines the way in which social ties of family and kinship are often integral to many entrepreneurial ventures. Instead of a neat divide between ‘separate spheres’, work and home permeate each other in meaningful ways. Drawing on qualitative interviews with 20 workers from UK craft gin distilleries, this article explores how kinship and intimacy are put to work in craft enterprises. Findings show that the involvement of family and kin is vital to the operations of many craft businesses. Working together with spouses and siblings brings benefits and challenges and involves negotiating task and role allocation, often through invoking heteronormative notions of suitability and complementarity. Such concerns are bound up with how family and kin are understood by participants. Their reflections on entrepreneurial kinship involve both narratives of work and visions of a lifestyle which are both familial and entrepreneurial.

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“…I have paid only cursory attention to the political economic and institutional forces shaping the production of the magazines' content, while neglecting both the subjective dispositions of their contributors (cf. Smith Maguire, 2013) and the other mediated forms that contribute to the institutional infrastructure for the conventionalization of good taste in the wine field. And, while previous research suggests ways in which readers might utilize the magazines as pawns in games of distinction, as they do wine itself (e.g.…”

Section: The Preservation Of Established Hierarchies Of Tastementioning

confidence: 99%

“…The term terroir itself has been absorbed into marketing and broadened in scope to include notions of personality and identity (Charters, 2006; Fourcade, 2012). Thus, quality claims have undergone democratization in the sense that terroir has been joined by, or folded within, a more expansive notion of provenance that is linked to wider concerns with and desires for authenticity rooted in the particularities of production (Inglis, 2015; Smith Maguire, 2013).…”

Section: Democracy and Distinction In The Wine Fieldmentioning

confidence: 99%

“…The first three frames (transparency, heritage, genuineness) pertain to authenticity, which is an established meta-frame for the legitimation of omnivorous choices (Johnston and Baumann, 2007: 179) and for wine in particular, especially authenticity derived from provenance attributes such as where a wine was made, by whom, when and how (e.g. Beverland and Luxton, 2005; Harvey, 2002; Inglis, 2015; Smith Maguire, 2013). The three frames capture common markers of authenticity identified in previous research, including geographic specificity; personal connections; hand crafted-ness; tradition and historicism; simplicity; the natural, local or rural; and anti-commercialism (e.g.…”

Section: Wine Magazines and The Taste For The Particularmentioning

confidence: 99%

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The taste for the particular: A logic of discernment in an age of omnivorousness

Maguire

2016

Journal of Consumer Culture

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This is a pre-publication version of an article that will appear (forthcoming) in Journal of Consumer Culture. The final, published version has further revisions and is shorter. Where possible, please cite from the final article. AbstractThis article provides an analysis of two leading specialist wine magazines, Decanter and Wine Spectator, and the codification and legitimation of a 'taste for the particular.' Such media of connoisseurship are key institutions of evaluation and legitimation in an age of omnivorousness, but are often overlooked in research that foregrounds the agency of tasters and neglects the conventionalization of tasting norms and devices. The wine field has undergone a process of democratization typical of omnivorousness more broadly: former elite/low boundaries (operationalized in the paper through the Old/New World dichotomy) are ignored, and a discerning attitude is encouraged for wines from a diversity of regions. Drawing on the magazines' audience profile and market position data, and a content analysis of advertising and editorial content from 2008 and 2010, I examine the differences in the use of four legitimation frames (transparency, heritage, genuineness and external validation) for the provenance elements of Old and New World wines. The analysis suggests that the Old Worldtypically French-notion of terroir, on which the traditional Old/New World boundary rested, has been democratized through the particularities of provenance. Yet, the analysis also reveals continuing differences between the two categories (including greater emphasis on the heritage and external validation of Old World context of production, and on the transparency and genuineness of New World producers), and the preservation of established hierarchies of taste through the application of terroir to New World wines, which retain the Old World and France as their master referent.

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Provenance as a filtering and framing device in the qualification of wine

Cited by 30 publications

References 58 publications

Familiness as a form of value for wineries: a preliminary account

Familiness as a form of value for wineries: a preliminary account

Kindred spirits: Doing family through craft entrepreneurship

The taste for the particular: A logic of discernment in an age of omnivorousness

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