Proximidade cultural e dinamismo econômico: por que investem as empresas portuguesas no Brasil

Costa, Carla

doi:10.1590/s0034-75902006000500003

Cited by 4 publications

(2 citation statements)

References 13 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…More recently, in the Portuguese market there has been a considerable increase in both the number of Brazilian MNCs installed in its territory and in the amounts of capital invested. Entrepreneurs and executives identify the short cultural distance, language proximity and the ease of access to the European Community as the major reasons for outward FDI in Portugal (Costa, 2006). Brazilian MNCs seek access to capital, human and technological resources which are often scarce in Brazil (Guillen & Garcia-Canal, 2009).…”

Section: Introductionmentioning

confidence: 99%

Knowledge Transfer and Innovation in Brazilian Multinational Companies

Maehler

Curado

Pedrozo

et al. 2011

Journal of Technology Management & Innovation

View full text Add to dashboard Cite

The article analyzes how innovation generation occurs in subsidiaries of Brazilian multinational corporations acting in Portugal, specifically the role of customers in the process and the knowledge dynamics. A multiple case study approach was conducted in four subsidiaries operating in the Portuguese market for at least one year. Firms came from different activity sectors and sizes. Results identify permanent knowledge exchange flows between subsidiaries and headquarters, while the largest pour is from the later ones (in Brazil) to their wings in Portugal. There are frequent innovations taking place in Portuguese subsidiaries. Such innovation processes are typically incremental in nature and occur predominantly in only some areas of the organization, where greater specialization and expertise are located. The most relevant results regard the existing strong interaction between subsidiaries and markets, especially with the larger customers that contribute with suggestions and are able to influence the new products creation in the subsidiaries

show abstract

Section: Introductionmentioning

confidence: 99%

Knowledge Transfer and Innovation in Brazilian Multinational Companies

Maehler

Curado

Pedrozo

et al. 2011

Journal of Technology Management & Innovation

View full text Add to dashboard Cite

show abstract

“…A literatura focada no boom pós-1990 produzida no Brasil (Saraiva, 2000) era escassa, comparada à produção em Portugal (Barbosa, 2008;Carvalho, 2009;Costa, 2006;Leal, 2005;Silva, 2002aSilva, , 2002bSilva, , 2005Silva, , 2012. Em comum, a literatura nos dois países enfatizava as interfaces entre público e privado e, mais particularmente, entre governo e empresas.…”

Section: Resgatando a Diplomacia Econômicaunclassified

Resgatando O Nexo Governançagestão Internacional: Por Uma Nova Ordem Em Gestão

2015

View full text Add to dashboard Cite

Rescuing the international governance-management nexus: for a new order in management Rescatando el nexo gobierno-gestión internacional: por un nuevo orden en gestión RESUMOEste artigo vai além da literatura anglo-americana de gestão internacional (GI) e negócios internacionais (NI) e da ordem neoliberal ocidental correspondente,por meio de uma abordagem trans/interdisciplinar que resgata o nexo governança-gestão internacional. Com base nos fundamentos da transmodernidade pluriversal e no reconhecimento da dimensão de geopolítica que tem sido marginalizada por NI/GI, a análise do processo pós-1990 de (re)construção de uma ordem luso-brasileira ou brasilo-portuguesa que desafia a hegemonia da ordem neoliberal é efetuada por meio do resgate da área de relações internacionais (RI) e da dessubalternização de conhecimentos locais baseados no conceito de diplomacia econômica. O artigo mostra como e por que organizações estatais e privadas mobilizam e constituem o nexo governança-gestão para (re)construir uma ordem luso-brasileira e ajudar a superar restrições históricas impostas pelo eurocentrismo. No final, o artigo defende a libertação de NI/GI para ajudar a construir uma nova ordem em gestão para um mundo em que diversos mundos e conhecimentos possam coexistir. PALAVRAS-CHAVE | Governança, gestão internacional, negócios internacionais, geopolítica do conhecimento, Brasil-Portugal. ABSTRACT This article moves beyond international management (IM) and international business (IB) literatures and the corresponding neoliberal western order through a trans/interdisciplinary approach that rescues the international management-governance nexus. Drawing upon the basic tenets of pluriversaltransmodernity and the recognition of the geopolitical dimension that has been marginalized by IB/IM the analysis of post-1990 process of (re)construction of a Luso-Brazilian or Brasilo-Portuguese order that challenges the hegemony of the neoliberal order is undertaken through the recognition of the international relations (IR) literature and the de-subalternization of local knowledges in GI/NI informed by the concept of economic diplomacy. This paper shows how and why business and government organizations mobilize and constitute the governance-management nexus to (re)build a Luso-Brazilian order and help overcome historical restrictions imposed by eurocentrism. In the end the article stands for the liberation of IB/IM as a way to build a new order in management towards a world in which many worlds and knowledges could coexist. KEYWORDS | Governance, international management, international business, geopolítica do conhecimento, Portugal-Brazil. RESUMEN Este artículo va más allá de la literatura anglo-americana de gestión internacional (GI) y negocios internacionales (NI) y del orden neoliberal occidental correspondiente, por medio de un abordaje trans/interdisci RAE-Revista de Administração de Empresas | FGV-EAESP

show abstract

Similarities of the Latin Countries in Relation to Customer Expectations about Service Dimensions of the Hotel Service

Franco,

Meneses,

Castanho

2024

Wseas Transactions on Business and Economics

View full text Add to dashboard Cite

This research delves into the alignment of service dimensions with customer expectations in Latin countries, exploring the presence of homogeneity within this diverse group. Utilizing unidirectional ANOVA for individual service dimensions, comparisons were made between the means of the Latin cluster, the Latin European cluster, and the Latin American cluster to evaluate the uniformity of country averages. The results revealthat Latin countries do not form a homogeneous group concerning service dimensions; at least one country demonstrates distinct expectations, indicating varying customer preferences. Additionally, disparities were identified between the Latin-European cluster and the Latin American cluster. This challenges the reliance of Latin companies on cultural and historical proximity for internationalization, as customer expectations for the same service vary. Managers are urged to conduct country-specific analyses and tailor marketing strategies and service offerings to each Latin country. The cross-cultural research spans ten largely unexplored Latin countries, where the absence of consensus among authors in cultural dimension clustering underscores an incongruity in labeling Latin customers as equals with identical service expectations.

show abstract

Proximidade cultural e dinamismo econômico: por que investem as empresas portuguesas no Brasil

Cited by 4 publications

References 13 publications

Knowledge Transfer and Innovation in Brazilian Multinational Companies

Knowledge Transfer and Innovation in Brazilian Multinational Companies

Resgatando O Nexo Governançagestão Internacional: Por Uma Nova Ordem Em Gestão

Similarities of the Latin Countries in Relation to Customer Expectations about Service Dimensions of the Hotel Service

Contact Info

Product

Resources

About