Psychological determinants of attitude towards and willingness to pay for green electricity

Hansla, André; Gamble, Amelie; Juliusson, Ásgeir; Gärling, Tommy

doi:10.1016/j.enpol.2007.10.027

Cited by 386 publications

(235 citation statements)

References 34 publications

Supporting

Mentioning

213

Contrasting

Unclassified

Order By: Relevance

“…For the case of Sweden, by using binary logistic regression, it was found that people with increased environmental awareness are more likely to accept renewable energy [40]. Comparable results were proved, by a study on the factors influencing WTP for green electricity, noticing that a proactive attitude towards environmental issues can lead to a higher level of economic participation [41]. A study from China revealed that household income, knowledge of renewable energy, and education are positively associated with WTP, while age and perception of neighbors' non-participation have a negative impact on WTP [16].…”

Section: Introductionmentioning

confidence: 53%

Public Perceptions and Willingness to Pay for Renewable Energy: A Case Study from Greece

et al. 2018

View full text Add to dashboard Cite

Abstract:The purpose of this study is to discover the factors shaping public opinion about renewable energy sources and investigate willingness to pay for expansion of renewable energy sources in the electricity mix. Data was collected through a questionnaire applied in Nikaia, an urban municipality of Greece. The respondents have a positive attitude towards renewable energy systems. Most of them have good knowledge of solar and wind energy systems and are using solar water heating, while several respondents own a solar PV system. Environmental protection is seen as the most important reason for investing in a renewable energy system. Willingness to pay for a wider penetration of RES into the electricity mix was estimated to be 26.5 euros per quarterly electricity bill. The statistical analysis revealed the existence of a relationship between RES perceived advantages and willingness to pay for renewable energy. Furthermore, by using a binary logit model, willingness to pay was found to be positively associated with education, energy subsidies, and state support.

show abstract

Section: Introductionmentioning

confidence: 53%

Public Perceptions and Willingness to Pay for Renewable Energy: A Case Study from Greece

et al. 2018

View full text Add to dashboard Cite

show abstract

“…They found that Europeans are the most aware and most willing to pay for carbon offsets whereas North Americans and Asians are less informed and less willing to pay. Hansla et al (2008) asked Swedish households for their WTP for green electricity and report that a majority of them (80%) have a positive WTP. From both of these studies, we might expect Swedish respondents to have a higher WTP to reduce carbon emissions than American or Chinese respondents.…”

Section: Introductionmentioning

confidence: 99%

“…One of the problems with such a comparison is that some of the differences in WTP may be attributable to differences in survey design. In particular, various studies use different underlying scenarios to motivate WTP, such as preventing forest losses caused by climate change (Layton and Brown 2000;Layton and Levine 2003), obtaining green electricity (Nomura and Akai 2004;Hansla et al 2008), compensating for air travel emissions (Brouwer et al 2008), taking mitigation actions (Akter and Bennet 2008), reducing dependence on foreign oil and carbon emissions (Li et al 2009), using more biomass (Solomon and Johnson 2009), and implementing the Kyoto Protocol (Berrens et al 2004). In a more general attempt, Berk and Fovell (1999) estimate the WTP to prevent "significant" climate change.…”

Section: Introductionmentioning

confidence: 99%

Paying for Mitigation: A Multiple Country Study

Carlsson¹,

Kataria

Krupnick³

et al. 2012

Land Economics

106

View full text Add to dashboard Cite

Unique survey data from a contingent valuation study conducted in three different countries (China, Sweden, and the United States) were used to investigate the ordinary citizen's willingness to pay (WTP) for reducing CO 2 emissions. We find that a large majority of the respondents in all three countries believe that the mean global temperature has increased over the last 100 years and that humans are responsible for the increase. A smaller share of Americans, however, believes these statements, when compared to the Chinese and Swedes. A larger share of Americans is also pessimistic and believes that nothing can be done to stop climate change. We also find that Sweden has the highest WTP for reductions of CO 2 , while China has the lowest. Thus, even though the Swedes and Chinese are similar to each other in their attitudes toward climate change, they differ considerably in their WTP. When WTP is measured as a share of household income, the willingness to pay is the same for Americans and Chinese, while again higher for the Swedes.

show abstract

“…When asked in polls, the majority of people in France and Norway express concern about climate change (Ademe, 2012;Commissariat Général au Développement Durable, 2011;CICERO/Synovate, 2010). Europeans are also generally positive towards renewable energy sources (Markard & Holt, 2003;Boardman & Palmer, 2007;Hansla et al, 2008;Litvine & Wüstenhagen, 2011). However, related to the influence of structural factors, people's daily energy practices are often motivated by other concerns which may contradict their "green" dispositions (Røpke, 2009; see also Saelen et al, 2012).…”

Section: Introductionmentioning

confidence: 99%

Electricity, Uncertainty and the Good Life. A Comparison of French and Norwegian Household Responses to Policy Appeals for Sustainable Energy

Winther¹,

Lesdain²

2013

EER

View full text Add to dashboard Cite

Targeted by policies on sustainable energy, ordinary men and women are also engaged in the routines and concerns of everyday life. This paper asks to what extent French and Norwegian households link global warming to their own electricity use. Furthermore, we study people's rationales for selecting renewable sources and reducing electricity consumption at home. Empirical material was collected in France and Norway. We draw on a practice theory framework. The purpose of the paper is to use a comparative analysis for highlighting important aspects of the electricity cultures in each country, thereby accounting for why the French and the Norwegians respond to appeals for sustainable energy in the ways they do.The results show that people in both countries tend to regard their own electricity use as disconnected from global warming. This is partly due to the high share of non-fossil power production in both countries, but we also suggest that certain denial mechanisms reinforce the idea that electricity consumption is disconnected from environmental challenges. The French respondents relate to the state-owned supplier EDF. They are preoccupied with physical and financial risks and regard electricity as a necessity. Conversely, the Norwegians value electricity in itself as a non-problematic good to which they think they have a claim as Norwegian citizens. Although the cost of electricity has an equal share of the household budget in both countries, the French practice a savings culture to a much greater extent than Norwegians do.

show abstract

Psychological determinants of attitude towards and willingness to pay for green electricity

Cited by 386 publications

References 34 publications

Public Perceptions and Willingness to Pay for Renewable Energy: A Case Study from Greece

Public Perceptions and Willingness to Pay for Renewable Energy: A Case Study from Greece

Paying for Mitigation: A Multiple Country Study

Electricity, Uncertainty and the Good Life. A Comparison of French and Norwegian Household Responses to Policy Appeals for Sustainable Energy

Contact Info

Product

Resources

About