Psychological empowerment on social media: Who are the empowered users?

Li, Zongchao

doi:10.1016/j.pubrev.2015.09.001

Cited by 85 publications

(94 citation statements)

References 48 publications

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“…A critical aspect of future research direction for the study area is assessing the use of digital applications built into contemporary ICT's like the mobile/smart phones and computers. The internet is a modern-day technology that provides a platform for information access and interaction [123] and is packed with several applications like social media [124]. Barau and Afrad [125] (p. 50) defined social media as "a contemporary channel of digital communication that is composed of various evolving tools for discussion, interaction and sharing of information among people."…”

Section: Discussionmentioning

confidence: 99%

“…Social media has provided varieties of innovative interaction systems [127,128] and meets the need for instant access to information [129]. These media applications have been found by many studies [124,[130][131][132] as critical contemporary information tools. Attaining a significant presence [133], its impact is indeed impressive; from changing the manner of information access and sharing [134], to improving interaction abilities, engagement and influence [135,136].…”

Section: Discussionmentioning

confidence: 99%

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Information Sources and Constraints to Climate Change Adaptation amongst Smallholder Farmers in Amathole District Municipality, Eastern Cape Province, South Africa

2020

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With current global climate change conditions, the urgency to provide agricultural knowledge on adaptation has risen. The dearth of climate change information is one amongst many agricultural production challenges faced by the majority of rural farming communities. This study aimed to identify smallholder farmers’ sources of climate change information and constraints to their coping and adaptation. Descriptive statistical tools, mean scores and the ‘problem confrontation index’ (PCI) were used to assess and describe the study’s findings. Analysis revealed that public extension services play a minute role in rural farmers’ climate change knowledge; they get their information elsewhere. The most critical constraint to climate change coping and adaptation in the study area was lack of access to agricultural extension services.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Information Sources and Constraints to Climate Change Adaptation amongst Smallholder Farmers in Amathole District Municipality, Eastern Cape Province, South Africa

2020

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“…The investigation of psychological empowerment in the social media context is emerging. Li [36] examined the connection between active and passive social media use and psychological empowerment. Their findings indicate that active social media use is positively associated with psychological empowerment.…”

Section: Literature Reviewmentioning

confidence: 99%

Drivers of Online Brand Community Value Creation: The Role of Psychological Empowerment

Hsieh

Tseng

Lee

2018

Proceedings of the 51st Hawaii International Conference on System Sciences

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There is an upsurge of consumer empowerment driven by the rise of the Internet and online communities. However, the effect of psychological empowerment that may be experienced in contributing knowledge and experiences in the process of participation in online brand community has seldom been investigated. This study aims to examine the role of psychological empowerment in online brand community and its impact on value cocreation behaviors. By using PLS-SEM, the result indicate that perceived responsiveness, validation, status seeking, perceived network size, and information quality, facilitates the establishment of psychological empowerment, which in turn promotes consumers' value co-creation behaviors. Implications for researchers and practitioners are discussed.

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“…Social Media Influencers (SMIs) play a key role in affecting the way users interact on social media, and organizations have learnt to leverage on this group when they prepare their communication and public relations plans (Freberg et al., 2011; Moreno et al, 2015; Li, 2016; Ge and Gretzel, 2018; Ong and Ito, 2019). SMIs represent “a new type of independent third party endorser who shape audience attitudes through blogs, tweets, and the use of other social media” (Freberg et al., 2011).…”

Section: Introductionmentioning

confidence: 99%

How to quantify social media influencers: An empirical application at the Teatro alla Scala

Agostino

Arnaboldi

Calissano

2019

Heliyon

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A topic of primary importance for organizations is the ability to identify and appraise Social Media Influencers (SMIs), given their key role in affecting conversations and interactions on social media. According to the current research in this area, influencers make up a single category of social media users, but only limited attention has been paid concerning the extent to which they can exert their influence. In this study, the quantification and classification of SMIs is addressed by proposing an advanced methodology based on social network analysis - K-shell decomposition - together with a discussion on the relationship between the different SMI categories and the effect of each type of influencer on the public relation activity of an organization. The developed methodology was tested through an action research project conducted at the Teatro alla Scala of Milan, and the results were then discussed with the management of the opera house. The main finding of this work is that SMIs can be split into writers, authorities or spreaders on the basis of the kind of influence they exert, thereby delivering a precisely focused typology of SMIs. These findings enhance our academic knowledge on analytics applied to social science, while also providing a real case situation where managers make practical use of analytics.

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Psychological empowerment on social media: Who are the empowered users?

Cited by 85 publications

References 48 publications

Information Sources and Constraints to Climate Change Adaptation amongst Smallholder Farmers in Amathole District Municipality, Eastern Cape Province, South Africa

Information Sources and Constraints to Climate Change Adaptation amongst Smallholder Farmers in Amathole District Municipality, Eastern Cape Province, South Africa

Drivers of Online Brand Community Value Creation: The Role of Psychological Empowerment

How to quantify social media influencers: An empirical application at the Teatro alla Scala

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