2020
DOI: 10.1016/j.cogpsych.2020.101331
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Psychological mechanisms of loss aversion: A drift-diffusion decomposition

Abstract: Decision makers often reject mixed gambles offering equal probabilities of a larger gain and a smaller loss. This important phenomenon, referred to as loss aversion, is typically explained by prospect theory, which proposes that decision makers give losses higher utility weights than gains. In this paper we consider alternative psychological mechanisms capable of explaining loss aversion, such as a fixed utility bias favoring rejection, as well as a bias favoring rejection prior to gamble valuation. We use a d… Show more

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Cited by 38 publications
(40 citation statements)
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References 95 publications
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“…Despite much philosophizing about the reasons for risk-averse and loss-averse behavior, relatively less research has focused on how people arrive at those choices [for notable recent exceptions, see refs. (50)(51)(52)]. The standard approach reduces a continuous and dynamic decision process into a static and binary choice outcome (important though that outcome may be) and, in doing so, ignores potentially useful information.…”
Section: Decisions Involving Riskmentioning
confidence: 99%
“…Despite much philosophizing about the reasons for risk-averse and loss-averse behavior, relatively less research has focused on how people arrive at those choices [for notable recent exceptions, see refs. (50)(51)(52)]. The standard approach reduces a continuous and dynamic decision process into a static and binary choice outcome (important though that outcome may be) and, in doing so, ignores potentially useful information.…”
Section: Decisions Involving Riskmentioning
confidence: 99%
“…This constitutes one divergence between the two frameworks. The aDDM could, however, be modified to produce loss aversion-for instance, by transforming sampled outcomes by a value function that is steeper in the loss than in the gain domain, or by assuming a biased starting point for accumulation (similar to Zhao, Walasek, & Bhatia, 2020).…”
Section: Loss Aversionmentioning
confidence: 99%
“…Formally, response times in the model are given by the time t it takes a random walk s(t) to cross the choice boundary θ for one option or the other. Because options were randomly assigned to the left and right sides and systematic biases toward one side or the other were negligible, we assume that this process starts at s(0) = 0 (although post-stimulus biases can occasionally be gainfully assigned to start points Zhao et al, 2020). As a decision maker considers the potential payoffs of options, they use payoff information to update their preferences with probability w and delay information to update their preferences with probability 1 − w. On average, this will result in a "drift" toward the favored option, such that the average change of the state µ is described by the expected value of v(x,t) from Equation 6.…”
Section: Response Timesmentioning
confidence: 99%