Psychology's entrepreneurs and the marketing of industrial psychology.

Water, Thomas J. Van De

doi:10.1037//0021-9010.82.4.486

Journal of Applied Psychology

1997

DOI: 10.1037//0021-9010.82.4.486

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Psychology's entrepreneurs and the marketing of industrial psychology.

Thomas J. Van De Water¹

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Taylor’dan Ötesi Bir Miras Olarak Bilimsel Yönetim Yaklaşımı: Derinlemesine Bir Bakış

Kayra

2024

Eskişehir Osmangazi Üniversitesi İktisadi Ve İdari Bilimler Dergisi

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Frederic Winslow Taylor ve yakın çevresi tarafından bilimsel bakış açısından faydalanarak geliştirilen bilimsel yönetim yaklaşımı, geliştirdiği ilkelerle örgütlere önemli katkılar sağlamıştır. Alanyazın incelendiğinde başta ulusal düzeyde olmak üzere uluslararası alanda Taylor’ın esinlendiği, kendilerinden çeşitli şekillerde fayda sağladığı ya da birlikte çalıştığı çoğu ismin yeteri kadar ele alınmadığı saptanmıştır. Çalışma, bahse konu fikirden hareketle bilimsel yönetim yaklaşımının öncü isimlerini ve önemli çalışmalarını esas alarak kavramsal bir çerçeve oluşturmuş ve konu hakkında yürütülen çalışmalara katkı sunmayı amaçlamıştır.

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Taylor’dan Ötesi Bir Miras Olarak Bilimsel Yönetim Yaklaşımı: Derinlemesine Bir Bakış

Kayra

2024

Eskişehir Osmangazi Üniversitesi İktisadi Ve İdari Bilimler Dergisi

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Bilimsel Reklamcılığın Yaratıcı Dehası: Claude Hopkins

Tat

2018

Erciyes İletişim Dergisi

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This study which is qualitative and descriptive in nature, will examine Claude C. Hopkins who impressed advertising history with his creative techniques and with his approach of advertising research. In the content of this study, the advertising philosophy of Hopkins and the designs he shaped in parallel with this philosophy and scientific advertising that he dedicated are investigated. One of the foremost pioneers of modern advertising, Hopkins asserted that an advertiser should produce according to the certain scientific principals and rules. He also acquired the data from consumer behavior focused market researches and reflected that data on his advertising copies. His techniques formed a basis of the creative strategies introduced by legend advertisers such as David Ogilvy and Rosser Reeves. In this study, firstly modern advertising and the development of the scientific advertising is examined. After approaching the advertising philosophy of Hopkins, the creative techniques that he used is explained with examples of his advertising designs. The study also examines Hopkins' renowned advertising campaigns designed skillfully with pre-emptive claim.

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Psychology's entrepreneurs and the marketing of industrial psychology.

Cited by 2 publications

References 0 publications

Taylor’dan Ötesi Bir Miras Olarak Bilimsel Yönetim Yaklaşımı: Derinlemesine Bir Bakış

Taylor’dan Ötesi Bir Miras Olarak Bilimsel Yönetim Yaklaşımı: Derinlemesine Bir Bakış

Bilimsel Reklamcılığın Yaratıcı Dehası: Claude Hopkins

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