Previous studies have shown that money priming changes adults' behavior and self-esteem, making them become more congruent with market mode. Money priming has also been seen to change behavior in children who have yet develop a complete understanding of its instrumental functions. Since money's association with markets changes people's behavior even in childhood, it is possible that its links and ties to self-esteem are forged at an early stage in life. The studies presented in this article aimed to verify how money priming affects various types of self-evaluations made by children. Two experimental studies were conducted. A total of 83 children aged 8-10 years took part in the first study, while 103 children aged 4-6 years took part in the second study. The results demonstrate that priming with money may change some, but not all, of children's self-evaluations. Subsequent to money priming, children's self-evaluations became more congruent with market mode: under the influence of money priming, children's self-evaluations increased in domains involving perceived competences (associated with feelings of agency), but did not increase in domains related to social relationships.