“…Despite the fact that individualism and collectivism (I/C) are referred to in almost all psychology textbooks, and that every research psychologist is probably aware of this dimension, the validity of I/C research has often been criticized over the past two decades (e.g. Bresnahan et al, 2005; Brewer & Chen, 2007; Chen & West, 2008; Cozma, 2011; Heine et al, 2002; Lacko et al, 2021; Levine, Bresnahan, Park, Lapinsky, et al, 2003; 2003b; Matsumoto, 1999; Oyserman et al, 2002; Oyserman & Lee, 2008; Schimmack et al, 2005; Takano & Osaka, 1999, 2018; Voronov & Singer, 2002). Critics highlight that I/C research lacks concurrent and discriminant validity, clarity of conceptualization and, most importantly, that the scholars of I/C research do not use validated methods or adequate statistical procedures.…”