Given persistent problems (e.g., replicability), psychological research is increasingly scrutinised. Arocha (2021) critically analyses epistemological problems of positivism and the common population-level statistics, which follow Galtonian instead of Wundtian nomothetic methodologies and therefore cannot explore individual-level structures and processes. Like most critics, however, he focuses on only data analyses. But the challenges of psychological data generation are still hardly explored—especially the necessity to distinguish the study phenomena from the means to explore them (e.g., concepts, terms, methods). Widespread fallacies and insufficient consideration of the epistemological, theoretical, and methodological foundations of data generation—institutionalised in psychological jargon and the popular rating scale methods—entail serious problems in data analysis that are still largely overlooked, even in most proposals for improvements.