“…The consumer literature also draws attention to linkages between impulsive acts and negative outcomes (Rook & Fisher, 1995). When individuals act on impulse, they tend to do so quickly and nonreflectively, which increases the likelihood of unintended and undesirable outcomes such as unwed adolescent pregnancy (Jones & Philliber, 1983), drug and alcohol addiction (Hirschman, 1992), eating disorders (Steiger, Leung, & Puentes, 1992), and criminal delinquency (Eysenck & McGurk, 1980). Impulse purchasing has been linked to post-purchase financial problems, product disappointment, feelings of guilt, and social disapproval (Rook, 1987).…”