Nowadays, the high cost and poor durability of commercial catalyst Pt/C for methanol oxidation reaction have impeded the further development of direct methanol fuel cells. Herein, we firstly introduced a delafossite CuCoO2 to act as the support of noble metal Pt. The strong metal support interaction between Pt and CuCoO2, abundant hydroxide species and active sites on the surface of catalyst may be the key factors for enhanced performances of methanol oxidation. Pt‐CuCoO2/C achieved a mass activity of 1.16 A mgPt−1, which obtained 3.02 times enhancement compared with commercial Pt/C (0.38 A mgPt−1). The If/Ib value of Pt‐CuCoO2/C is 1.96, much higher than that of Pt/C (0.76), demonstrating favorable anti‐poisoning ability. After 200 times cycling, Pt‐CuCoO2/C still maintained 77.1 % of its initial activity, exhibiting superior COads intermediate tolerance and stability. Low cost, better performances and stability of Pt‐CuCoO2/C reveal that it can be seen as a hopeful catalyst.