2022
DOI: 10.2478/nor-2022-0004
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Public AI imaginaries: How the debate on artificial intelligence was covered in Danish newspapers and magazines 1956–2021

Abstract: This article investigates the media's construction of public perceptions of future human–machine relationships related to artificial intelligence (AI) development and reflects on how such perceptions play a role in shaping strategies for the use of AI in Denmark. Through a critical discourse analysis of 253 newspaper and magazine articles published from 1956 to 2021, it shows how conflicting discursive positions are constructed, representing what I refer to as public AI imaginaries. The analysis shows that new… Show more

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Cited by 14 publications
(10 citation statements)
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“…Our contribution to sociotechnical imaginaries is analysing the context of law-drafting, which has not received much attention in prior literature focused on media texts (Natale and Ballatore, 2020; Scott Hansen, 2022) and policy analyses (Tidwell and Tidwell, 2018; Tupasela et al 2020). Our approach complements public administration research by its orientation on imagining different potential futures.…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…Our contribution to sociotechnical imaginaries is analysing the context of law-drafting, which has not received much attention in prior literature focused on media texts (Natale and Ballatore, 2020; Scott Hansen, 2022) and policy analyses (Tidwell and Tidwell, 2018; Tupasela et al 2020). Our approach complements public administration research by its orientation on imagining different potential futures.…”
Section: Discussionmentioning
confidence: 99%
“…Prior studies demonstrate that imaginaries centre around the unlimited benefits and potential of technological innovations, while risks are seen as manageable (Chan, 2021). Recent studies on the historical development and public imaginaries of AI in the media suggest that imaginaries rely on myths and vague terminology, which create ambiguity and uncertainty (Natale and Ballatore, 2020; Scott Hansen, 2022). Optimism over new technologies seems to prevail, emphasizing efficiency expectations (Lepinkäinen and Malik, 2022).…”
Section: Conceptualizing Imaginaries and Ideals In Prior Literaturementioning
confidence: 99%
“…Since then, the theoretical concept of imaginaries has been applied in a wide range of disciplines (Bouchard, 2017), resulting in variants such as urban imaginaries, tourism imaginaries, environmental imaginaries and educational imaginaries. The application of imaginaries to analyse AI‐augmented futures has also been burgeoning over time (Bory & Bory, 2015; Dobbernack, 2010; Gardner & Wray, 2013; Goode, 2018; Nordmann, 2016), arguably culminating in a certain ‘surge’ in the last year alone (Bareis & Katzenbach, 2022; Hansen, 2022; Paltieli, 2022; Sartori & Bocca, 2022). As expected, and as we shall also see in examples from AIEd, imaginaries range from the obviously optimistic to the highly pessimistic but often also end up downplaying the potential effects behind an assumed technical neutrality.…”
Section: Imaginariesmentioning
confidence: 99%
“…Bory, 2019; Sadowski and Bendor, 2019) and press and magazine articles (e.g. Johanssen and Wang, 2021; Scott Hansen, 2022). What is lacking, however, is an empirically based understanding of how different imaginaries are mobilized by users who interact with and discuss AI technologies.…”
Section: Ai and Gender Imaginariesmentioning
confidence: 99%
“…However, while extensive research has unveiled how AI imaginaries are constructed in public arena such as news media (e.g. Scott Hansen, 2022) or policy documents (e.g. Mager and Katzenbach, 2021), very little empirical research has explored how users construct AI imaginaries by drawing on their own experiences with these technologies.…”
Section: Introductionmentioning
confidence: 99%