Public and commercial more of the same? The characteristics of the opening monologues of public and commercial channels during the COVID-19 pandemic

Abstract

The novel coronavirus, COVID-19, first identified in Wuhan, China, in December 2019, rapidly spread across the globe and resulted in significant public concern. In response, numerous countries have implemented guidelines aimed at promoting social distancing, limiting movement and gatherings, instituting lockdowns and curfews, and closing institutions. As a result, the media, including news releases, has become a primary source of information for many individuals (Laor & Lissitsa, 2022). The present study seeks to investigate differences between major television programs featured on public and commercial channels in Israel, utilizing the lens of framing theory. Specifically, twelve monologues broadcast simultaneously on both channels were analyzed to compare differences in content, topics, format, and accompanying visuals. The study’s results indicate that both commercial and public channels exhibited similar behavior in shaping public opinion during the crisis period. Specifically, both channels displayed criticism of the government’s conduct and utilized negative framing techniques while neglecting to provide space for popular voices. Nevertheless, certain distinctions between the commercial and public broadcasting spheres still persist, particularly in the realm of visual presentation, as some long-standing elements that typify each channel have endured over time.