“…Safety relates to the potential of health risks such as cancer and developmental defects (Amberg and Hall, 2008;Schlag, 2011) (these issues were often reported in the media), and a consumer-perceived farmed fish association with increased risk of growth promoter/medicine residues (Verbeke et al, 2007). Environmental concerns were global and raised in studies undertaken in Australia Curtis, 2006, 2008), USA and Norway (Chu et al, 2010), Israel (Freeman et al, 2012) and Scotland, UK (Whitmarsh and Wattage, 2006;Whitmarsh and Palmieri, 2011). Identified environmental issues included: contaminants, disease, pollution, escape and destruction of habitat; and one study found that respondents were more concerned about the environmental risks from sea-cage sectors than from shellfish (Mazur and Curtis, 2008).…”