In this research, the highly controversial Carbon Capture and Storage technology is scrutinized from the cultural structures perspective. We argue that it is crucial to have a richer understanding of where public opinion on the technology comes from, and we develop a model that helps to understanding this. We use survey data provided by the Eurobarometer. Also, six cross-cultural dimensions developed by Hofstede are used. Lastly, two indices, Risk Acceptance and Self-Benefit, are used to design a regression model to argue that public acceptance and risk perception of the novel technology is not a simple case of information transfer and knowledge dissemination. We provide a framework for analysts and policy makers who wish to understand why and how societies and social actors challenge and contest the technology.