“Public communication science in times of the Covid-19 crisis”: DACH 21 preconference

Abstract

What is public science? What can communication science scholars contribute to society, especially in times of crisis? What are the challenges and limitations of such engagement? These questions were addressed at a recent preconference held on April 7, 2021, titled “Public communication science in times of the Covid-19 crisis”. The preconference was organized as part of the DACH 21 conference (the first three-country conference on commu nication science) and was held online with more than 50 participants. It was an excellent opportunity to stimulate discussion among Swiss, Austrian, and German scholars regarding the self-understanding and societal role of the discipline. The preconference was hosted by the association Öffentliche Medien- und Kommunikations wissenschaft (Public Media and Communication Science, PMCS), which aims to establish, promote, and further develop the concept of public science in the field.The co-presidents of the PMCS association, Prof. Dr. Marlis Prinzing (Hochschule Macro media Köln) and Prof. Dr. Mark Eisenegger (University of Zurich), welcomed all participants to the preconference. They emphasized that the preconference aimed to bring together diverse perspectives and to reflect on principles as laid out in the charter of the association (https://oeffentliche-kowi.org/charta/). This charter consists of fifteen principles and was signed by more than 250 scholars.

El periodismo científico en el actual ecosistema digital: retos y alertas desde la perspectiva de los profesionales chilenos

“…The pandemic has, precisely, been a new wakeup call that has exposed journalism and the entire media system to new communicational challenges (Mellado et al, 2021), added to the increase in the consumption of scientific information and the need for this type of content to be explained clearly to mass audiences (Martin-Neira, Trillo-Domínguez and Olvera-Lobo, 2023a;Maniou and Papa, 2023). Let us remember that we are now facing a phenomenon known as an infodemic, which obliges journalism to constantly fight against misinformation and offer contrasted and official sources to the audience, ratifying the importance of science and technology in people's daily lives, and as a reliable communication tool (Fürst, 2021;Herrero-Diz, Pérez-Escolar and Varona-Aramburu, 2022). At the same time, it may be reaffirmed that science journalists are suitable mediators for interpreting key aspects of the pandemic in a useful manner (García-Avilés et al, 2022).…”

Comunicación científica tras la crisis del COVID-19: estrategias de publicación en TikTok en el tablero transmedia

“…La pandemia del Coronavirus ha puesto de manifiesto la importancia de la divulgación científica en el día a día (Fürst, 2021) pero, además, ha dado lugar a un momento crucial para replantearse cómo se están comunicando las acciones científicas y cuáles son los medios por los que se puede llegar de mejor forma con ese mensaje (Diviu-Miñarro y Cortiñas-Rovira, 2020). En efecto, los medios de comunicación tradicionales ya no son la única vía posible para transmitir los mensajes de la ciencia.…”

La divulgación científica en Instagram: usos y estrategias desde la praxis chilena

“…Palabras chave: Instagram; jornalismo científico; mídias sociais; comunicação pública da ciencia; Chile. martin-neira, j. i., trillo-domínguez, m., & olvera-lobo, m. d. La divulgación científica en Instagram introducción Si bien los medios de comunicación y sus periodistas son los que generalmente difunden las noticias que más se consumen en tiempos de crisis sanitarias (Costa-Sánchez & López-García, 2020), los comunicadores de centros científicos o de instituciones aportan informaciones altamente relevantes para poder superar estas dificultades (Gallardo-Vera & Micaletto-Belda, 2018) y buscan las herramientas más adecuadas para difundirlas, principalmente en un contexto en el que las audiencias están deseosas de conocer más sobre el tema y sus últimos acontecimientos (Fürst, 2021).…”