Abstract:Given their primacy in discussions over public health measures throughout the COVID-19 pandemic, this paper focuses on leadership's messages around masks and mask-wearing, aiming to emphasise the responsibility of leadership in the formation of norms during public health crises. It argues for the importance of robust messaging as a key factor in confidence building and public abidance to health measures, using the shortcomings in mask-wearing communication as a case study. For this purpose, the paper first dis… Show more
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