Public participation for promote Thai cultural tourism and the development of OTOP Nawatwitee for reduce social equality

Abstract

The aim of this study is to investigate the role of public participation to promote One Tambon One Product (OTOP) development and cultural tourism to support social equality in Thailand. To achieve this objective, the relationship between public participation, local community participation, OTOP development, cultural tourism and social equality is examined. Additionally, the mediating role of OTOP development and cultural tourism is examined. Primary data is preferred to examine this relationship which is collected with the help survey questionnaire from Thailand. Structural Equation Modeling (SEM) is used for data analysis. It is found that; publication participation is crucial role in OTOP development, cultural tourism, and social equality. Public participation can strengthen the local community development and OTOP development which lead to the cultural tourism and social equality. OTOP development promote cultural tourism which causes to increase social inequality in Thailand.