“…To quantify the content of the tweets, the text of all the tweets can be pasted into online programs such as 'wordcloud.com' to generate a list of common words, to then, group common terms into categories. For the Blue Mountains tweets words were grouped if they related to tourism/visiting, the location of the Park, features within the Park, activities, management issues, conservation, safety and others, and tweets with such terms/categories using a similar approach to other studies of tweets about Parks (Pickering & Norman, 2020;Bhatt & Pickering, 2021;Mangachena & Pickering, 2021). For the Blue Mountains Park the most common terms related to geographical locations and visiting the Park and individual tweets were coded if they therefore contained terms such as visit or trip, wentworth or falls, Sydney, Katoomba, three or sisters, nsw or new south wales, world heritage, or "aust" for variants on Australia (Table 7.1).…”